Start / Menu > Find Press Releases > Full Press Release
Las Vegas—Mar 30, 2009
DTS Digital Cinema and Qube Cinema Form Sales and Marketing Alliance
Digital Cinema Servers and Theatre Management Systems to be part of co-branded technology offerings
DTS Digital Cinema and Qube Cinema have announced a co-branding strategic alliance to develop and market numerous digital cinema products including a digital cinema server, a theatre management system, an enhanced digital cinema mastering solution and other allied products. The alliance will bring together the best of both companies’ strengths to form a strong commercial and technology presence in the digital cinema marketplace.
Qube will bring to the relationship, their experience of having developed cutting edge digital cinema products such as the Qube XP-D digital cinema server, QubeMaster Pro encoding suite and the QubeCast media delivery system. Besides providing sales and marketing presence and expertise in many regions around the world, DTS Digital Cinema will lend the partnership experience in developing motion picture technology, such as 5.1 digital surround sound, as well as the content management software knowledge that helped develop their Theatre Management System, Satellite Delivery System and Digital Booking System. Together the two companies will develop numerous digital cinema products, starting with the DTS Digital Cinema DC-20 powered by Qube, a digital cinema server that meets DCI specifications and will be on display at ShoWest 2009.
“The strategic alliance between Qube and DTS Digital Cinema will enable us to bring innovative digital cinema products to market much faster,” said Chris Thomas, CEO and President of DTS Digital Cinema, acquired from DTS Inc. in May 2008. “I can think of no better company to be forming a relationship with than Qube, which has continuously excelled at developing some of the most technologically advanced products in our market at incredibly attractive price points.” Thomas added, “As the transition accelerates from 35 mm film to digital cinema products and systems, our ambition is to replace the historic DTS cinema audio systems currently present on 33,000 screens worldwide.”
“In 1993, when DTS launched a pioneering 5.1 surround system that revolutionized digital sound in cinema, the market was primarily focused on North America and Western Europe; that has changed. Today and tomorrow’s markets are global, with exciting growth opportunities in all parts of the world from India to the Far East and China. The decision to put in place a strategic alliance to develop and co-brand products and software solutions reflects this shift in the cinema market.”
DTS Digital Cinema will rely on their vast dealer network and sales offices to market and deploy the co-branded digital cinema products. The DTS DC-20 digital cinema server, powered by Qube, will be available for purchase in April 2009.
“We are delighted to enter into this strategic alliance with DTS Digital Cinema and believe that it will bring to the theater owner a comprehensive, cost-effective and dependable digital cinema experience. We have great respect for the pioneering work of DTS in digital cinema sound and are confident that this alliance will be much more than the sum of its parts and bring fantastic benefits to the industry,” said Rajesh Ramachandran, President and CTO of Qube Cinema, Inc.
The standards compliant DTS DC-20 digital cinema server, powered by Qube, is multi-format and supports JPEG2000, MPEG-2, Windows Media 9, optionally H.264 and other picture formats, all seamlessly within the same Show, thus making it the ideal choice for integrated feature and pre-show playback. It features a Remote Panel with familiar transport and menu controls for projectionist control and a powerful web-based interface for more advanced functionality over any IP network. An integrated CRU DataPort™ receiver makes ingest of content fast and easy while front-panel e-SATA and USB-2 interfaces make interconnections much more convenient.
The QubeMaster Pro is a uniquely flexible and powerful Digital Cinema encoding and packaging solution designed to integrate fully into the modern post environment. It is a database-driven, fully software based solution for the Microsoft Windows™ platform. Highly optimized for today’s high performance CPUs, it is the fastest digital cinema mastering system in the market. QubeMaster Pro has an intuitive and familiar user interface that allows for the one-step pre-processing, encoding, encryption and MXF wrapping of Digital Cinema Packages (DCPs). Qube will integrate DTS Digital Cinema’s proprietary JPEG2000 variable bit rate encoding algorithm into the product to enable users to create vivid DCPs with much smaller file sizes.
A formal management structure with members from both companies has been put into place to oversee the strategic alliance on an ongoing basis. Additional co-branded product offerings to be developed under the partnership agreement are expected to be released by the second quarter of 2009.
About Qube Cinema Inc.:
Qube Cinema is an international manufacturer of Digital Cinema technology and mastering solutions. A subsidiary of India-based Real Image Media Technologies, Qube Cinema draws on decades of experience in media, cinema and entertainment. The company is committed to creating a seamless Digital Cinema environment for exhibitors, filmmakers and postproduction companies with technologies that are innovative, flexible and cost-effective. Qube Cinema’s product lines include the Qube XP series of digital cinema servers, Qube Xi 4K Integrated Media Block, QubeMaster software solutions, and Qube Keysmith KDM generation system. Qube Cinema, Inc. is based in Burbank, California.
Qube Cinema Inc. Directory page
About DTS, Inc.:
Since 1993, DTS, Inc. (Nasdaq: DTSI) has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema, automotive and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS technology is integrated in more than two billion devices globally, and the world's leading video and music streaming services are increasingly choosing DTS to deliver premium sound to their listeners’ network-connected devices.
DTS, Inc. Directory page
More Qube Cinema Press Releases:
Dec 9, 2015
Qube Cinema Introduces CinemaDB at CineAsia 2015
Apr 21, 2015
Thales Wins with Customer Qube Cinema 2015 Infosecurity Products Guide Global Excellence Award
Apr 16, 2015
Qube Cinema Incorporates Auro 11.1 By Barco Immersive Sound in its Integrated Media Blocks (IMB)
Sep 22, 2014
Thales Helps Qube Revolutionize Digital Cinema Distribution
Sep 14, 2014
Qube Launches DCinema Production and Handling in Qube’s Online Management Service
Jun 24, 2014
Super Star Power Productions Relies on Qube Cinema Server and IMB for Its New 4K DI Suite
Jun 18, 2014
Qube Keysmith Offers Comprehensive and Powerful Key Management for Digital Cinema
May 1, 2014
Qube Cinema Enables Historic Screening of Digitally Restored Oklahoma!
Apr 4, 2014
Qube Cinema to Introduce Cloud-Based KDM Service at NAB
Mar 26, 2014
Qube Cinema Unveils QubeCast for Distribution of Hollywood Content
More DTS Press Releases:
Jul 19, 2016
DTS and Paramount Enter Agreement to Include DTS:X Audio in Select Home Entertainment Releases
Apr 11, 2016
Major Achievement Recognized in Pursuit of GDC Technology and DTS Mission to Bring Realistic, Rich Immersive Sound Experience to Broader Cinema Audience
Apr 9, 2015
Welcome to DTS:X Open, Immersive and Flexible Object-Based Audio Coming to Cinema and Home
Apr 17, 2013
Barco, Auro Technologies and DTS Collaborate in Support of Proposed New Open Format for Immersive Object-Based Cinema Sound
Mar 31, 2009
DTS Digital Cinema and Masterimage Announce Partnership for 3D Deployments
Jun 30, 2008
DTS Digital Cinema Introduces New Suite of Products at Cinema Expo International 2008
Mar 11, 2008
DTS Digital Cinema Installs FilmStore® Digital Cinema Players At Harrisburg Mall’s Redeveloped Great Escape Theatres Complex
Mar 10, 2008
Classic Cinemas Adopts DTS Digital Booking System™
Oct 26, 2007
DTS Digital Cinema Supports Release of First Mexican Production in Digital Cinema Quality
©Copyright 2003 - 2016
. All rights reserved.