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# 1938 Baird

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Omaha, Neb—Sep 3, 2009

Barco Partners with Ballantyne’s Strong Technical Services For Nationwide Digital Cinema Services

Ballantyne Strong, Inc. (NYSE Amex: BTN), a global leader in cinema projection products and services, and Barco, a global leader in digital cinema technology, announced today the mutual signing of a professional services agreement wherein Ballantyne’s industry leading service organization, Strong Technical Services, Inc. (STS) will provide Barco with digital cinema projection service and support, including, but not limited to, on-site installation and service as well as ongoing maintenance services for Barco’s customers in the U.S. Financial terms were not disclosed for the one-year, non-exclusive agreement with annual renewal options.

Ballantyne’s STS subsidiary was established in 2006 to serve the growing digital cinema service demands in the market and is now recognized as one of the largest and most capable digital cinema service providers in the industry. STS has built a national team of well qualified digital cinema projection field technicians certified to install and service all digital network configurations and related peripherals.

Todd Hoddick, Vice President of Digital Cinema at Barco N.A., commented, “Ballantyne’s Strong Technical Services group has demonstrated industry-leading expertise and a customer service orientation that echoes the commitment we make to each of our customers. We could not partner with a better group to execute on the growing variety of technologies and services our customers require, and we look forward to a long and mutually beneficial relationship.”

John P. Wilmers, President and Chief Executive Officer of Ballantyne, commented, “Given Barco’s leadership in the digital cinema industry, we are very excited to partner as their primary digital cinema service provider in the U.S. and deliver the broad array of specialized services required for the ongoing rollout of digital projection equipment. Over the past year Barco has delivered a very high level of training and ongoing support for our field service technicians, ensuring they have the cutting edge knowledge and experience to seamlessly install and maintain Barco’s full line of digital cinema solutions. This agreement reflects both organizations’ unwavering commitment to putting the needs of our customers first, and we are excited about forging a strong, long-term partnership.”
Ballantyne Strong Inc. Contacts:
Mary Carstens
Chief Financial Officer             
(402) 453-4444

JCIR
Robert Rinderman, Norberto Aja
(212) 835-8500 or btn@jcir.com
About Ballantyne Strong Inc.: Ballantyne Strong Inc. is a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment. The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world. Ballantyne Strong is a value added reseller of major brands that include BARCO, NEC, Doremi, GDC, USL, Dolby and QSC. Excellent products coupled with Strong Technical Services providing installation, integration, NOC (Network Operation Center) and field service. Ballantyne Strong Inc.is a true turn-key provider for sales and service to cinema chains of all sizes. Ballantyne Strong Inc. Directory page Ballantyne Strong Inc. Web Site
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Mentioned: Barco (Kuurne) More
Countries: United States More
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