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# 1939 Baird

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Orlando, Fla.—Oct 25, 2004

Barco and Cinemeccanica announce worldwide agreement

urther to the announcement of the signing of its Letter of Intent at ShoWest, Barco Digital Cinema has now officially signed a worldwide contract with Cinemeccanica to develop and commercialize an OEM digital cinema solution incorporating Barco’s 2k technology, based on TI’s DLP CinemaTM technology.

The agreement marks Cinemeccanica’s formal entry into the digital cinema market following a long and successful history as one of the world’s leading providers of 35mm projectors, and after a year in which the company has experienced an increasing demand for digital cinema solutions and successfully completed its pioneering digital cinema installation in Bratislava, Slovakia.

With its headquarters in Milan, Italy, and more than ninety sales offices all over the world, Cinemeccanica will concentrate on sales through their authorized sales channels in the established and emerging European territories.

Commenting on the agreement to work with Cinemeccanica, Sjoerd De Clerck, Managing Director of Barco Digital Cinema, stated: “We are delighted to support Cinemeccanica in this first step into their digital solution. We welcome their entry into the digital business at this time and are looking forward to sharing in its success.”

Confirming that Cinemeccanica’s decision was driven by an increasing number of requests from its traditional Exhibitor customer base Vittore Nicelli, Managing Director, added that “Cinemeccanica is delighted to be cooperating with Barco and looks forward to enhancing its customer relations though the strengthening of its range and providing the benefit of its experience in both 35mm and digital solutions.”

The Cinemeccanica CMC D2 Digital Projector, available as of January 2005, will be co-branded recognizing Barco as the sole proprietor of the DLP CinemaTM technology and will adhere to all related technical and commercial obligations.
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Cinemeccanica:
Founded in 1920 Cinemeccanica is one of the world`s pioneers in the production of Cinema equipment. The company based its own tradition on a long series of worldwide success.  Leader in developing cinema technology, like projectors and sound equipment, Cinemeccanica is present in 90 countries and since 2004, can count on its Digital Division specialized in developing and manufacturing a range of products and services for the new cinema field.
Cinemeccanica Directory page
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