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# 1938 Baird

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LOS ANGELES—Feb 22, 2010

Academy Board of Governors Bestows 2009 Scientific and Engineering Award to DLP Cinema Team for Color Accuracy

DLP’s Award Winning Technology Continues to Offer Reliable and Full-Color Images To All DLP Products Ensuring the Best Image Possible
On Saturday, February 20, the Academy Board of Governors bestowed the 2009 Scientific and Engineering Award (Academy Plaque) to four individuals responsible for the color accuracy of Texas Instruments (TI) (NYSE: TXN) DLP Cinema® projectors. 

Acknowledged during a private award ceremony, D. Scott Dewald, Greg Pettitt, Brad Walker and Bill Werner were recognized for their contributions furthering the design and refinement of the Texas Instruments, DLP Cinema projector, achieving a level of performance which enables color-accurate, digital intermediate previews of motion pictures.
       
“As the technology leader in producing precise DCI compliant colors, superior contrast ratios and the light output necessary to illuminate the largest auditoriums, the Academy of Motion Picture Arts and Sciences is proud to recognize DLP Cinema for this achievement,” said Richard Edlund, Academy Governor and chair of the Scientific and Technical Awards Committee. “Texas Instruments, DLP Cinema has redefined the movie going experience with an incredible picture.”
 
“For the first time in the over 100 year-old cinema history, filmmakers and audiences around the world are ensured they will see colors the way the moviemaker intended every showing when enjoying a movie or content projected with DLP Cinema technology,” said Nancy Fares, business manager for Texas Instruments, DLP Cinema Products.
 
The technology awarded the 2009 Academy Scientific and Engineering Award for achievement in Color Accuracy is exclusive to DLP Cinema products; however, Texas Instruments works with the world’s leading manufacturers to deliver top-quality and related technology to a variety of front projectors, pico projectors, HDTV models and more. The highly reliable and full-color imagery in all DLP products is achieved by the fast switching speed of the mirrors on the DLP Chip.
 
“Leveraging the Cinema technology offers our customers the ability to manufacturer world class projectors for home, business and classroom use with high reliability and superb color accuracy,” said Roger Carver, business manager for Texas Instruments, DLP Products.    
 
The DLP Cinema solution provides the capability to light up theatre screens as big as 100 feet and 3D screens as big as 75 feet, which has been a challenge for competing technologies. As the technology provider offering solutions with low operating costs, DLP Cinema remains dedicated to providing the cinema industry with the widest variety of technology offerings to fit their growing needs.
 
DLP Cinema projection technology is installed in over 17,000 screens worldwide. Today there are nearly 10,000 worldwide screens that offer DLP Cinema digital 3D technology which uses every pixel array in the frame for the brightest picture unlike other technologies in the industry. Since last year’s introduction, IMAX® digital projection systems powered by DLP Cinema have reached a total of 155 locations worldwide.  
DLP Cinema® Products Contacts:

Kateri Gemperle
TI DLP Products Worldwide
(214) 567-3617
Kateri@ti.com


About DLP Cinema® Products: Since 1996, Texas Instruments’ award-winning DLP technology has powered the world’s top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP’s intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP’s technology powers over 80,000 movie theatre screens worldwide (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP. DLP Cinema® Products Directory page DLP Cinema® Products Web Site
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