Deluxe/EchoStar LLC announced today that it
has signed an agreement with Dallas-based Rave Cinemas, LLC, the fifth largest
exhibitor in the U.S., for satellite distribution of content to Rave’s circuit
of 817 digital screens in 20 states under the Rave Motion Pictures brand.
Satellite
equipment installation will begin immediately and is expected to be completed
by the end of the year. This new service
will deliver 2D and 3D digital cinema prints in 2K and 4K formats, 2D and 3D
alternative content, trailers, as well as connect to live events and other
media programming. The system also
accommodates closed captioning, sub-titles, and gaming. Benefits include simultaneous
delivery of digital entertainment to all Rave cinemas and eliminating
traditional freight costs from shipping hard drives to theaters.
Rave’s
state-of-the art theaters offer stadium seating, digital projection, multiple
3D capable auditoriums and plush rocker seats. Rave strives to make the
theatrical experience the best way to see a film or the new and exciting
alternative content programming.
Rave’s CEO Rolando Rodriguez said, “We are delighted to partner
with Deluxe/Echostar on this new venture that will provide infinite
possibilities for connecting our audiences to new content.”
“Deluxe/EchoStar’s satellite
distribution network continues to expand with exhibitors, such as Rave, who
recognize the value of being connected electronically,” stated Rick O’Hare,
Senior Vice President, Deluxe Entertainment Services Group, and General
Manager, Deluxe/EchoStar LLC.
“Rave
has shown leadership and growth by embracing technology in the exhibition
experience, and I am delighted that we were chosen to help them link to this
new state of the art satellite service,” adds John Wolski, Vice President,
Exhibitor Services for Deluxe.
Formed
in September 2010, Deluxe/EchoStar LLC is a joint venture between Deluxe
Digital Cinema Inc., a subsidiary of Deluxe Entertainment Services Group Inc., and
EchoStar Satellite Services L.L.C., a subsidiary of EchoStar Corporation
(NASDAQ: SATS), building an advanced digital cinema satellite distribution
network targeting delivery to digitally equipped theaters in the U.S. and
Canada.
