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# 1938 Baird.

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Amsterdam—Jun 27, 2011

SuperVision Media to Distribute the 2011 Wimbledon Championships Live in RealD™ 3D to Cinemas Across the Globe

From 1st – 3rd July, SuperVision Media, as Sony's chosen distribution partner, will deliver the men’s semi finals, women’s finals and men’s finals of the 125th Wimbledon Championships live in 3D to cinemas across the globe.
 
Exclusively available through RealD LIVE 3D technology, theatres in Europe, Asia, North America and South America, Sony will give tennis fans Centre Court seats and a first of its kind opportunity to experience the iconic Wimbledon Championships in ultra realistic 3D.
 
Earlier this year, Sony and the All England Lawn Tennis Club (AELTC) announced a partnership to produce and deliver the Wimbledon Tournament in 3D in the coming years: in 2011, both men’s semi finals will be broadcast live on July 1st from 1pm BST, the women's final will be broadcast on July 2nd at 2pm BST, and the men's final will be broadcast on July 3rd at 2pm BST.
 
Daniel Webber, Managing Director of SuperVision Media, the exclusive theatrical distributor for the event, sees this as an important part of the alternative content market. “Watching live sport in 3D on the big screen is the next step in providing new ways to experience the world’s leading sports. For many cinemas, the project is also a technological first and in this partnership led by Sony, we have been working with industry leading 3D partners on this event, such as RealD and Arqiva to help deliver the event to as wide a cinema audience as possible throughout the world.”
 
“Wimbledon in 3D will give audiences a unique and fully immersive tennis experience, letting them feel as if they’ve stepped inside The All England Lawn Tennis Club,” said Joseph Peixoto, President, Worldwide Cinema at RealD.    
 
“This is a truly global sporting event that will be leveraging the worldwide install base of RealD LIVE 3D broadcast technology, giving content distributors and cinemas the opportunity to deliver live 3D alternative content like the famed Wimbledon in crystal clear 3D.”
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About RealD: RealD (NYSE: RLD) is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.  RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. RealD Directory page About Sony UK PSE: Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals. Sony UK PSE Directory page
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