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Liege, Belgium—Sep 26, 2011

XDC Entertainment Announce Release of Virtuoso Pianist Lang Lang Live in Cinemas

XDC Entertainment is proud to announce the distribution of a special event performed by renowned international pianist Lang Lang, with Philadelphia Orchestra and Maestro Charles Dutoit, live from Philadelphia on October 23 2011 in cinemas across Europe and Asia.

The acclaimed virtuoso will be celebrating Franz Liszt's 200th birthday with a concert transmitted live and as-live, which XDC Entertainment will broadcast into 150 cinemas in Europe and Asia.

The n°1 pan-European digital cinema service company has signed a distribution agreement with Sony Classical to distribute the work of the pianist, whose reach and appeal to mainstream audiences has heralded Lang Lang as the "hottest artist on the classical music planet" by the New York Times. This event is co-produced with ZDF and in cooperation with ARTE.

"The cinemacast is a first-class opportunity to bring Liszt's music to audiences throughout the country with contemporary technology," said Lang Lang. "I look forward to playing with the Philadelphia Orchestra and Maestro Charles Dutoit and celebrating this special birthday with music aficionados internationally."

The pianist was inspired to play at the age of 2 after hearing the Hungarian Rhapsody No. 2 by Franz Liszt in a Tom and Jerry cartoon and credits the composer with motivating him to take up the instrument at such a young age.  Among other pieces, he will perform Liszt's famed Piano Concerto No. 1 in conjunction with the Philadelphia Orchestra, conducted by Maestro Charles Dutoit. The performance will also feature special content shot at this summer's iTunes Festival, including behind the scenes interviews, commentary and exclusive musical performances.

Fabrice Testa, Vice President, Content and Network Services, said, "We are delighted to be working in partnership with Sony Classical and look forward to bringing an amazing soloist like Lang Lang to cinemas in Europe and Asia. Alongside operas, ballets, fashion shows and concerts, Lang Lang adds a new dimension to the variety of premium Alternative Content offered by XDC Entertainment."

Frank Smith, Sales Manager for XDC Entertainment added, "Thanks to our extensive knowledge of the European exhibition market, XDC Entertainment is the ideal platform for Lang Lang's performance to be experienced by ever widening audiences. In addition to our technical expertise, exhibitors can be confident they are supported by XDC Entertainment, as we provide a complete marketing package and an unrivalled media campaign across multiple platforms."

Senior Vice President Finance of Sony Classical International Mark Cavell said, "It is testament to both the broad appeal of Lang Lang and our strong relationship with XDC Entertainment that we are able to bring such a unique live event into European and Asian cinemas. The Franz Liszt bi-centennial celebrations could not benefit from a more fitting tribute."




Due to the time difference some cinemas will receive this 'as live'. Cinemas that do not have live capability will receive the content via DCP, can take advantage of a full package of satellite dish, receiver and video/audio cabling via XDC Entertainment thus being supported both technically and commercially.

Lang Lang will be appearing live and as live in cinemas in Europe on October 23.  Interested exhibitors can get info and make their booking by contacting Frank Smith, Alternative Content Sales Manager, XDC by email at HYPERLINK "mailto:fsm@xdcinema.com"fsm@xdcinema.com.
About dcinex™:
dcinex is the leading Pan-European provider of fully integrated and best in class solutions for movie operations. The company operates three business lines: Exhibitor Services, Content Services and Consulting.  dcinex Exhibitor Services provides end-to-end solutions, from equipment financing, sales, installation and maintenance to training and support services for movie theaters.  dcinex Content Services offers a complete range of post-production, mastering and transcoding services, as well as Pan-European physical and electronic delivery and digital rights management.  dcinex Consulting advises cinema operators, local authorities, real estate firms and corporate investors providing a.o. cinema design and lay-out, project management, feasibility studies as well as market research, expert witness and due diligence.
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