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# 1950 Theatre TV

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St. Louis & Omaha, Nebraska—Oct 12, 2011

Ballantyne Strong Begins Shipping 144 NEC Digital Cinema Projection Systems to Wehrenberg Theatres

Ballantyne’s Strong Technical Services Unit Also Installing Systems and Providing Wehrenberg With After-Sale Maintenance and 24/7 NOC Monitoring
Ballantyne Strong, Inc. (NYSE Amex: BTN), a provider of digital cinema projection equipment and services, cinema screens and other cinema products, today announced it will sell and install 144 NEC digital cinema projection systems, including GDC servers, to St. Louis-based Wehrenberg Theatres, the nation’s oldest family-owned-and-operated cinema chain.

Ballantyne expects to complete shipments and installations by mid-to-late November.
In addition to handling the remaining installations, Ballantyne’s Strong Technical Services group is providing after-sale annual maintenance and 24/7 monitoring for all of the Midwestern exhibitor’s 210 digital projection systems from its state-of-the-art Network Operations Center (NOC) located in Omaha, Nebraska at its corporate headquarters.

“The complete migration to digital cinema technology offers our guests perfect, crystal clear presentations and allows us to explore an array of alternative entertainment,” said Ronald P. Krueger, Chairman and CEO of Wehrenberg Theatres. “We are proud to once again partner with Ballantyne Strong and NEC, who are playing an instrumental role in facilitating our chain’s digital transformation.”

Ballantyne Strong President and CEO Gary L. Cavey stated, “Wehrenberg has a rich, 105-year reputation as a leading family-owned operator in the cinema space, and we are delighted to offer them Ballantyne’s turnkey digital cinema solution – from installations of cutting-edge NEC projectors through after-care maintenance and NOC services.”


Ballantyne Strong Inc. Contacts:
Mary Carstens
Chief Financial Officer             
(402) 453-4444

JCIR
Robert Rinderman, Norberto Aja
(212) 835-8500 or btn@jcir.com
About Ballantyne Strong Inc.: Ballantyne Strong Inc. is a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment. The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world. Ballantyne Strong is a value added reseller of major brands that include BARCO, NEC, Doremi, GDC, USL, Dolby and QSC. Excellent products coupled with Strong Technical Services providing installation, integration, NOC (Network Operation Center) and field service. Ballantyne Strong Inc.is a true turn-key provider for sales and service to cinema chains of all sizes. Ballantyne Strong Inc. Directory page Ballantyne Strong Inc. Web Site About Wehrenberg Theatres: Founded in 1906, Wehrenberg is the oldest family-owned-and-operated cinema company in the U.S. Its 15 cines hold 210 screens throughout Missouri, Illinois, Minnesota and Iowa. The chain’s Chairman and CEO Ronald P. Krueger is a third-generation member of the founding family. Wehrenberg Theatres Directory page
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