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# 1939 Format Debate

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St. Louis—Oct 20, 2011

CSI and Christie Announce Financing Solution for Digital Cinema Conversions

Today, CSI Leasing, Inc. (CSI) and Christie launched a financing solution in support of Christie’s recently announced Virtual Print Fee (VPF) program for North America. Christie’s VPF program is a simplified way for theatres to transition to digital cinema projection systems. CSI is providing a streamlined and straightforward lease structure, allowing U.S. and Canadian movie exhibitors to easily implement the VPF program.

"The exhibitors are independent businesses that need to add digital cinema to their theatres without having to share any future revenue stream. Christie and CSI understood this when developing the VPF equipment financing solution," says Bob Rinaldi, senior vice president of CSI. "We listened to many exhibitors in the U.S. and Canada about their needs and I think we hit the mark"

"The Virtual Print Fee program is a proven business model, but only if the program is simple to join, affordable and easy to operate. These are the hallmarks of the Christie VPF program, which combines Christie technical and support brilliance with the business acumen of CSI Leasing," said Craig Sholder, vice president, Entertainment Solutions of Christie. "We are delighted to team with CSI Leasing so that exhibitors can quickly make the transition to digital cinema and reap the benefits of the vastly improved picture quality that digital delivers."

About CSI Leasing 
With $1.3 billion in leased assets and more than 700 employees, CSI is one of the largest privately-held independent leasing specialists in the world. Established in 1972, CSI has operations throughout North, Central and South America, Europe and Asia. More information is available at www.csileasing.com.
Christie Contacts:
Dave Paolini
Manager, Media and Public Relations
PH: +1 519-749-3127

About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site
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