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Hollywood, FL—Oct 24, 2011

Dolby Demonstrates Next-Generation Digital Cinema Solutions at ShowEast 2011

Dolby® 3D 48/60 fps high frame rate, 2K/4K Integrated Media Block drives the future of cinema
At ShowEast 2011, Dolby Laboratories, Inc., (NYSE:DLB) will showcase a wide array of digital cinema capabilities demonstrating its continued leadership in the cinema industry that has spanned four decades.

“Dolby has played an instrumental role in driving the convergence of digital cinema around the world and continues to push the limits of digital cinema by exploring new innovations that enhance the entertainment experience,” said Ramzi Haidamus, Executive Vice President, Sales and Marketing, Dolby Laboratories. “Our demonstration with Barco shows that high frame rates for 3D up to 60 frames per second is achievable using a single projector and a Dolby Screen Server, and shows that Dolby continues to drive cutting-edge cinema imaging technology beyond our well-established cinema audio solutions.”

Barco and Dolby, in an industry first, will demonstrate a prototype that displays 2D 2K high frame rate at 48 frames per second (fps), 2D 4K high frame rate at 24 fps, and 3D 2K high frame rate at 48 and 60 fps per eye for 3D—all playing through a single Barco DP2K-20C projector with a 2K/4K Dolby Integrated Media Block (IMB). Driving the demo will be a Dolby DSS200 cinema server.

This technology demonstration will be held at Barco’s Belgian Beer Bar on Wednesday, October 26, 2011, from 5 p.m. to 8 p.m. at the Marriott Hollywood Beach Hotel, by invitation only.


Dolby Digital Cinema
Dolby will showcase its latest line of digital cinema offerings at ShowEast in booth 803. Since launching its digital cinema technologies, Dolby has shipped approximately 11,000 Dolby Screen Servers, 12,500 Dolby CP750 Digital Cinema Processors, and 8,600 Dolby 3D Digital Cinema systems.

Dolby Screen Servers
Dolby will feature a prototype of its newest server, the DSS220, which has been optimized to work exclusively with a Dolby 2K/4K IMB. Capable of playing back 24, 48, or 60 fps, the DSS220 is also capable of 48 and 60 fps per eye for 3D. The DSS220 significantly reduces the cost and size of the server chassis while providing the same reliable performance as the market-proven DSS200.
The DSS200, the nucleus of the Dolby Digital Cinema System, is designed by Dolby as an all-in-one platform to store, decode, and deliver pristine movies to a digital cinema projector. Previously deployed DSS200 servers are expected to be upgradable to support a Dolby 2K/4K IMB with high-frame-rate 2D and 3D capabilities for 24, 48, and 60 fps.

Dolby Digital Cinema Processor
Designed to work with the new Dolby Surround 7.1 format, the Dolby CP750 seamlessly integrates with preshow servers, alternative content, and digital cinema servers. The processor has an easy-to-use interface and powerful setup and remote software, and it can play back up to eight-channel PCM digital audio. In addition, the CP750 can process narratives for the hearing or visually impaired.

Dolby 3D
Dolby 3D provides exhibitors with an efficient and flexible solution designed to deliver a superior 3D experience. Dolby’s 3D solution uses a unique full-spectrum color-filter technology that provides realistic color reproduction and extremely sharp images. Dolby 3D glasses come in both adult and child sizes, and because they are reusable, the per-ticket cost can be well below the cost of disposable 3D glasses.

Dolby Surround 7.1
To date, more than 40 feature films have been or will be mixed in 7.1 channels since the launch of Dolby Surround 7.1. With Dolby Surround 7.1 reaching approximately 2,100 global installations, major Hollywood and international studio are embracing the latest audio format.

The ShowEast screening of Paramount Pictures’ and Columbia Pictures’ film The Adventures of Tintin will be presented exclusively in Dolby Surround 7.1 at the AMC Theatre.
Dolby Surround 7.1 heated up this summer and continues to expand through the holiday season, with a steady slate of 7.1 titles being released:
·       Lionsgate’s Warrior, September 9, 2011
·       Paramount Pictures’ Puss in Boots, October 28, 2011
·       Paramount Pictures’ Hugo, November 23, 2011
·       Paramount Pictures’ The Adventures of Tintin, December 21, 2011
·       Paramount Pictures’ and Bad Robot’s Mission: Impossible—Ghost Protocol, December 21, 2011
·       Relativity Media’s and Universal Pictures’ Immortals, November 11, 2011
·       Summit Entertainment’s The Twilight Saga: Breaking Dawn, Part 1, November 18, 2011
·       Walt Disney Studios Motion Pictures’ Fright Night, August 19, 2011
·       Walt Disney Studios Motion Pictures’ The Lion King 3D, September 16, 2011
·       Walt Disney Studios Motion Pictures’ Real Steel, October 7, 2011
·       Walt Disney Studios Motion Pictures’ The Muppets, November 23, 2011
·       Walt Disney Studios Motion Pictures’ War Horse, December 25, 2011
·      

Dolby Surround 7.1 continues to be adopted internationally with Lee’s Adventure in China as well as Bodyguard, Ra.One, Rockstar, andAgneepath in India, and Derrière les Murs in France.

Exhibitors interested in learning more about Dolby cinema solutions should contact their nearest Dolby reseller or Dolby sales office, or visit Dolby in booth 803 during ShowEast 2011 at the Westin Diplomat Resort in Hollywood, Florida.
Dolby Contacts: Sales:
DDCinfo@dolby.com

Media Contact:
Joshua Gershman
Dolby Laboratories
415-645-5611
Joshua.gershman@dolby.com
Dolby Web Site:
About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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