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Kortrijk, Belgium—Mar 1, 2012

Arts Alliance Media and Barco Announce 100 Million Euro Digital Cinema Leasing Program

Arts Alliance Media (AAM), a leading digital cinema provider, and Barco, the global Digital Cinema Technology Leader, have signed a Memorandum of Understanding to offer a financial leasing program to exhibitors across Europe to convert to digital cinema. The fund, named the Barco Leasing Program, has a provision for up to €100m and will offer financing packages to cinemas looking to convert from 35mm to digital. The offer is supported by ING Lease Belgium. It will be available to interested exhibitors of any size and will utilize AAM’s existing VPF agreements with all 6 Hollywood majors and nearly 100 local European distributors.
    
AAM will begin offering the program over the coming weeks to exhibitors across Europe with the funding available for the next 18 months, targeting 2,000 screens for conversion. Equipment will be supplied by Barco, who have installed over 25,000 DLP Cinema-based digital projectors worldwide, and maintenance and support will be provided by Arts Alliance Media, who currently support over 2,300 digital cinema systems from a dedicated Network Operations Centre in London.
 
Howard Kiedaisch, Chief Executive Officer of Arts Alliance Media, says: “One of the critical elements to getting any exhibitor converted to digital is procuring the necessary capital investment and we’re delighted to partner with our friends at Barco to offer a solution to exhibitors throughout Europe. With Europe already over 50% converted, the remaining cinemas who have not yet converted need to move quickly or risk being left behind and we’re encouraging all operators large and small to engage in dialogue with us.”
 
Wim Buyens, Senior Vice President of Entertainment at Barco adds: “We expect this leasing program is going to offer the digital cinema opportunity to more cinemas than ever before. Cinemas working with Barco and AAM under this scheme can trust that they’re partnering with digital experts who will offer the best quality equipment and reliable service to allow them to offer the best experience to their audiences.”
 
Exhibitors interested in the program should contact Giovanni Dolci at Arts Alliance Media: GDolci@artsalliancemedia.com
T:  +44 (0)20 7751 7467
M: +44 (0)78 2462 4786
 
About ING Lease Belgium
ING Lease Belgium is one of the largest leasing companies in Belgium. ING Lease Belgium is member of ING Group, itself one of the world's major actors in the field of integrated financial services.
ING Lease Belgium’s activities center wholly and solely on financial leasing. As pioneer in its sector, ING Lease Belgium is an innovating force and created, amongst other products the real estate leasing and leasing of renewable energy. Known and recognized for its professionalism and creativity, it has become a reference on the Belgian leasing market. ING Lease is structured by product type which favors dynamism and adaptability, and allows ING Lease Belgium to stay at the leading edge of each market segment whilst developing products designed for its customers specific requirements. 
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
Arts Alliance Media Contacts:
Media
Kate Pidgeon 
T:  +44 (0)20 7751 7512 
kate.pidgeon@artasalliancemedia.com
About Barco Digital Cinema: Barco, a global technology company, designs and develops networked visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euros in 2013.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site About Arts Alliance Media: Arts Alliance Media (AAM) is a global leader in digital cinema software and services, offering cutting-edge solutions in software as well as installation, maintenance and support across the cinema ecosystem.  AAM’s software products include the SCREENWRITER Theatre Management System (TMS); PRODUCER – an enterprise TMS and content management system operating across the entire cinema circuit;  LIFEGUARD – an enterprise system designed to monitor and manage hardware as well as power Network Operations Centres (NOCs); and ADFUSER – a campaign management tool to simplify cinema advertising and increase incremental revenues.  Our software touches over 20,000 screens worldwide across North America, Latin America, Europe, Africa, the Middle East and Asia Pacific while our NOC supports over 11,000 screens globally. Arts Alliance Media Directory page Arts Alliance Media Web Site
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