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Cinemacon, 2012, Las Vegas—Apr 24, 2012

Sony® Digital Cinema Further Advances Image Quality with High Frame Rate and High Bit-Rate Software-Only Upgrade Program

Sony Digital Cinema today announced its High Frame Rate upgrade program, further demonstrating the company’s continuous commitment to deliver the highest image quality possible in digital entertainment.

Through the upgrade, all existing Sony Digital Cinema 4K customers can realize unsurpassed 3D image quality via high frame rate playback without the need for complex hardware upgrades.1 Sony’s unique parallel projection method displays both right and left eye images at the same time, allowing audiences to enjoy films as they were intended to be by mirroring the stereo right and left eye shooting process to deliver the best quality high frame rate projection possible. The upgrade will be available in autumn as a software update at a list price of USD $3,000 per complete projector/server system, further extending the life of Sony Digital Cinema 4K technology and ensuring exhibitors are ready to support high frame rate content. 

“With the High Frame Rate upgrade for our existing Sony Digital Cinema 4K customers the best just got better,” said Gary Johns, senior vice president, Digital Cinema Solutions, Sony Electronics. “Today our image quality and viewing experience in 3D remains unmatched, and with this innovative software update we’re providing a straightforward way for customers to realize even better picture quality, extending the investments they’ve already made while readying them to take advantage of the next phase in super smooth 3D viewing.” 

The High Frame Rate upgrade expands exhibitors’ range of projection options beyond the DCI standard of 24 frames per second (fps) to 48 and 60 fps for 2D 2K and 3D 2K content. In addition to higher frame rates, the upgrade will also increase maximum bit-rates from 250 Mbps to 500 Mbps2 allowing for a much higher quality images, particularly during fast-motion shots. For more information visit the Sony Digital Cinema website, or see us in person at CinemaCon 2012 at the Sony Digital Cinema booth, #2711 in the Augustus Ballroom, Emperor’s level in Caesars Palace.

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1. The projector needs to be upgraded to the firmware version which is supported by the PS system version 2.50.0.
2. Maximum bit-rates support 500Mbps : 2K3D48P/ 2K2D60P/ 2K3D60P
Sony Digital Cinema Contacts: Americas
Tom Di Nome
Sony Electronics Inc.
Phone: +1 201-930-6357
tom.dinome@am.sony.com
 
EMEA
Elizabeth Pierce
Sony Professional
Phone : +44 (0) 1256 483481
elizabeth.pierce@eu.sony.com
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theater management system); digital signage hardware, software and content development; security systems and Network Operations Center (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
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