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# 1999 Hughes JVC

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Rancho Cordova, Calif., USA—May 15, 2012

Barco Showcases Groundbreaking 4K Laser Projection Among Numerous Technology Firsts Launched at Cinemacon

Barco, the global digital cinema technology leader, impressed hundreds of attendees at this year’s CinemaCon, demonstrating ultra-bright 4K laser projection, a never-before-seen exhibition of High Frame Rate movie footage at 120 fps per eye, its premier 3D multi-channel cinema audio solution, and a stunning 3D projection mapping show on Caesars Palace.

Laser projection promises a bright future
One of the most eagerly anticipated highlights of this year’s convention, Barco’s Laser Projection Showcase attracted more than 300 movie exhibitors and other industry professionals eager to catch a glimpse of the Cinema of the Future. Attendees witnessed the first-ever showing of Hollywood movie footage on a 4K laser projector with several clips featuring 4K resolution, High Frame Rates at 48 frames per second (fps), and the industry’s brightest 3D. The demonstration broke all previous records for large-format movie projection, presenting movie content at 55,000 ANSI lumens on a 70’ x 30’ screen, the largest to date.

The centerpiece of the laser projection demo was an extended clip of Samsara, a non-narrative film created by filmmakers Ron Fricke and Mark Magidson. The movie was shot at 65mm format, scanned at 8K resolution, and subsequently reduced to create a 4K Digital Intermediate/4K Digital Cinema Package. The result: a stunning display of ultra-bright, brilliantly-colored imagery, described by reporter Alex Billington of firstshowing.net as follows: “Today I saw a laser projection demo and whoa - this is the future I cannot wait for. It was spectacular. I could view every last little detail as far back as I could see, and it looked stunningly bright, but not too bright.”

Although digital cinema laser projection isn’t expected to be commercially available until late 2013 at the earliest, Barco offers its DCI-compliant Enhanced 4K and 3D cinema audio solutions now.

Shaping the cinema of the future with cutting-edge technologies
“We are close to achieving the pinnacle of immersive cinema, employing our diverse array of pioneering technologies in light, sound and processing to create the ultimate movie experience,” commented Todd Hoddick, VP Entertainment for Barco North America. “In this day and age, moviegoers expect to be ‘wowed’ on every level, and we can state unequivocally that we are armed with the tools and capabilities to shape the cinema of the future, today.”

High Frame Rates scale to 120 fps
In addition to presenting its 48 fps High Frame Rate demonstration during the Laser Projection Showcase, Barco also made cinema history by projecting 3D movie footage at an astonishing 120 fps in a special presentation at the CinemaCon Directors’ Luncheon.  The demonstration used two stacked Barco projectors to show a combined 240 fps projection driven by a single Qube XP-I server to send 120 fps per eye.

“The 120 fps per eye presentation was a fascinating experience! Thanks to our partners Barco, ARRI and Stereotec, we were able to create a spectacular viewing experience to share with a very wide audience at CinemaCon, making a great first impression,” commented Siegfried Foessel, Head of Department, Moving Picture Technologies of the Fraunhofer Institute.

3D Audio – the perfect match for visual 3D
Barco presented its best-in-class multi-channel Auro 11.1 cinema audio solution, characterizing it as the perfect match for visual 3D. Auro 11.1 is an easy-to-install, backwards and forwards compatible 3D sound format providing the most enveloping cinema audio available today. Supported by content providers, such as Lucasfilm Ltd., Bad Robot Productions and Jerry Bruckheimer, and exhibitors worldwide, Auro 11.1 delivers a totally immersive, multi-sensory experience with breathtaking reality when combined with 3D movie formats.

Barco projection amazes beyond digital cinema
Flexing its projection technology muscle in the live events industry, Barco enlivened its annual Belgian Beer Bar with agigantic 3D pixel mapping display enveloping the exterior wall of Caesars Palace with a first-ever pixel mapping of the building. Leveraging the power of its newest HDX-W18 large venue projectors, Barco partnered with nationally renowned event production company DWP Live and content creator Monster Media 3D to create a visual spectacular worthy of the Las Vegas strip. Three stacks of four projectors were used to create a huge panoramic image covering a 96’ x 125’ area featuring a single 3,072 x 2,160 pixel edge-blended image. See the video here:http://www.youtube.com/watch?v=XVu_HlMbzwk.

“Barco’s high lumens event projectors offer the perfect combination of ultra brightness, true color reproduction, image uniformity and reliability – attributes that are especially critical for creating any outdoor show,” commented Danny Whetstone, Founder of DWP Live. “We’ve relied on Barco for years because of their superior versatility, brilliant color rendition and unparalleled light output due to their advanced processing. Their dependability is also a huge reason we chose them for this year’s Super Bowl halftime show and other high-profile events – they always exceed our expectations no matter what the environment.”

A long history of industry firsts
During the past 18 months, Barco has chalked up numerous digital cinema industry firsts in rapid succession. Among a growing list of technological achievements, Barco evolved its world record-winning DP2K-32B into an Enhanced 4K DLP Cinema® model to become the first to project movie footage in 4K resolution on an 80-ft screen, the first to pit digital 4K against 15/70mm film presentation in a side-by-side comparison, and the first to present numerous 3D technologies in a single venue. Earlier this year, Barco made history by demonstrating the industry’s first laser projection showcase, the first 3D comparison of high frame rate content, and the first cinema experience in the US integrating Auro 11.1 – all on a giant screen at the 2nd Annual Moody Gardens Digital Cinema Symposium. See the video here:http://www.youtube.com/watch?v=Lmafk22NPAA


About DWP Live
Multimedia production company DWP Live is an expert in 3D mapping projection and a single source solution for production services, audiovisual design, and equipment rental. The company has experienced 100 percent growth year after year and is a key partner for trade shows, corporate events, concerts, or in permanent facilities around the world.  DWP Live specializes in using Coolux Pandora’s Box and is primarily a Barco house.  For more information please visitwww.dwplive.com
Barco Contacts:
Alison Maxson
Press & PR contact US
Barco NV
Telephone +1 678 475 81 83
alison.maxson@barco.com

Li Shen
Press and PR contact Greater China
Barco n.v.
Telephone +86 10 5650 2288
li.shen@barco.com

Lynn Ryon
Press and PR contact EMEA and LATAM
Barco n.v.
Telephone +32 56 36 8166
lynn.ryon@barco.com
Barco Web Site:
About Barco Digital Cinema: Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.

Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page Barco Digital Cinema Web Site
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More Barco Press Releases: Apr 22, 2014 Cinex Selects Barco and Bardan Exclusively to Outfit its Entire Circuit with Barco Projectors Apr 15, 2014 Barco Secures US-FDA Product Variance for its First-In-The-World, Commercial Laser-Illuminated Cinema Projector, Assuring Hassle-Free and Worry-Free Installation Apr 10, 2014 ‘Wir Waren Könige’ First German Movie Mixed in the Auro 11.1 Immersive Sound Format Mar 27, 2014 Santikos Theatres Acquires Barco Laser Projection to Deliver Cutting-Edge Movie Presentation Mar 26, 2014 China’s Leading Cinema Exhibitors Keen to Install Barco’s Laser Projectors Mar 26, 2014 Barco Drives Open Standards and Global Expansion of Auro 11.1 Immersive Sound with 450 Auditoriums and More Than 50 Movie Titles Committed for Auro Release Mar 25, 2014 Barco Achieves DCI Compliance for New Barco Alchemy Digital Cinema Projectors Mar 24, 2014 Cinemark First to Install Barco’s Laser Projector in North America and Raise the Bar on Image Quality Mar 24, 2014 Barco Raises the Bar for Cinema Image Quality with the Launch of its 4K Laser Projector at CinemaCon Mar 20, 2014 The Brightest Cinema Projectors Are Now More Powerful Than Ever: Mar 18, 2014 Barco brings technology innovator Ted Schilowitz onto the Barco Team as its “CinemaVangelist" to spearhead bold, innovative moves in cinema’s future Mar 14, 2014 Trinity Studios Mixes New Tamil Masterpieces in Auro 11.1 By Barco Mar 13, 2014 Barco and Cinetech Middle East JLT Help Expand the Digital Cinema Experience into Nigeria and Ghana Mar 12, 2014 “CinemaBarco” Ushers in A New Era of Cinema Entertainment, Bringing Showmanship and Community Back to the Cinema Feb 26, 2014 EGA Cinema Treats Audience to Auro 11.1 Experience By Barco Feb 20, 2014 Omniplex Opens First Cinema Fitted with Auro 11.1 By Barco Immersive Sound Technology and HFR 3D Projection Dec 11, 2013 Barco’s Immersive Sound Technology Rapidly Gains Traction in APAC Region Nov 29, 2013 Tamil Thriller Vidiyum Munn to Be Released with Auro 11.1 Immersive 3D Audio Nov 20, 2013 Suresh Productions and Ramanaidu Studios Adopts Auro 11.1 By Barco Sound Format to Create Immersive Audio for Tollywood Movies Nov 19, 2013 South-Africa’s Nu Metro Cinemas Goes Fully Digital with Barco More
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