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# 1936 Scophony

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London—May 16, 2012

Arts Alliance Media Signs Virtual Print Fee Deal with Medusa Film

Arts Alliance Media, the worldwide leader in digital cinema, has announced that it has signed a long term VPF (Virtual Print Fee) contract with Medusa Film, Italy’s leading film distributor. 
 
Under the terms of the agreement, whenever a film by Medusa is booked on a digital cinema system part of AAM’s current network in Italy, Medusa will provide the film in digital format and pay a Virtual Print Fee to contribute towards the cost of converting cinemas from 35mm to digital projection. 
 
This VPF contract complements AAM’s existing deals with all six Hollywood Studios, which cover digital rollout across Europe and allow AAM to support the digital conversion of cinemas. 

Giovanni Dolci, Arts Alliance Media’s Director of Sales and Business Development, said This deal is a positive step forward for the Italian cinema industry, and demonstrates Medusa’s foresight and commitment to supporting the transition to digital. AAM is eager to establish similar partnerships with all Italian distributors.”
 
AAM has over 3,000 screens signed up to its digital rollout across Europe, including all screens of The Space chain, Italy’s largest digital cinema rollout, which is currently in progress. AAM also has VPF deals with several leading independent distributors across Europe, as well as the Hollywood studios.
Arts Alliance Media Contacts:
Media
Kate Pidgeon 
T:  +44 (0)20 7751 7512 
kate.pidgeon@artasalliancemedia.com
About Arts Alliance Media: London-based Arts Alliance Media is the worldwide leader in digital cinema.  The company offers industry-leading cinema software solutions; financing solutions for digital conversion; installation, maintenance and support for digital cinema systems; management and delivery of content to cinemas; and world-class event cinema and live content including the Royal Opera House’s Live Cinema Season.

The company’s cutting-edge software touches over 20,000 screens worldwide and is installed in cinemas in every continent.  The Network Operations Centre (NOC) supports over 11,000 digital screens around the world and is set to expand further to Latin America over the coming months.  The company’s digital cinema lab has mastered over 3,500 titles to date, shipped hundreds of thousands of DCPs, and is now actively trialing the company’s proprietary electronic delivery system in Scandinavia and the UK.
Arts Alliance Media Directory page Arts Alliance Media Web Site
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