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# 1939 Eidophor

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Agoura Hills, CA —Mar 14, 2006

DTS LAUNCHES CINEMA MEDIA NETWORK™

High Quality Pre-Show Network System Offers New Opportunities for Exhibitors
DTS, Inc. (NASDAQ: DTSI), the leading digital entertainment company, expanding its Cinema Division portfolio of products and services, announces the DTS Cinema Media Network™, a high-quality automated E-cinema network system for the delivery of high-definition video content with DTS digital surround sound.

Providing major cost savings and increased revenue opportunities to theaters, the Cinema Media Network enables the automated scheduling, delivery and screening of pre-show, advertising and alternative content for digital presentation.

At the heart of the Cinema Media Network is the DTS XD10 Cinema Media Player, a single platform solution that provides high definition video and DTS digital surround sound presentation of E-Cinema content, DTS digital soundtracks for feature programs, as well as DTS-CSS subtitles, captions and audio description services. The Cinema Media Player is easy to install, and integrates readily within the existing operations. Each theater site requires a single DTS Cinema Server, and each screen a XD10 Cinema Media Player. Exhibitors already operating the XD10 for feature soundtrack presentations require only a low cost upgrade to enable its operation within the Cinema Media Network.

The DTS Cinema Media Network offers significant savings in the costs of pre-show and cinema advertising, without the need to print and distribute 35 mm film, and with the flexibility and workflow efficiencies associated with its high degree of automation. It also enables a degree of flexibility in advertising sales comparable with television, with far shorter turnaround times from client to screen, and the ability to offer all forms of short-term scheduling, based, for example, on audience demographics or feature genre. The system also offers cinema owners new revenue opportunities, with the ability to create and exhibit advertising for local businesses alongside regional and national campaigns. Another new potential revenue stream is the ability to screen alternative content including art house, special interest and foreign cinema, as well as major sports and entertainment events in high definition video with DTS digital surround sound.
“The theatre experience is changing and evolving,” said Don Bird, Senior Vice President, Cinema Division at DTS. “New digital technologies will better enable exhibitors to thrive in an increasingly competitive entertainment marketplace. The Cinema Media Network is an outgrowth of our continued commitment to delivering the highest quality products and technologies to exhibitors. At a time when exhibitors are faced with significant financial and technological challenges, we’re excited about the ability to deliver such a cost-effective advanced solution.”

About DTS Cinema Division
DTS, the leading digital sound company, is now a leading digital entertainment company, with emergent capabilities and resources to integrate and support a fully digital experience for high-quality cinema presentation.

DTS’ expanded range of products and services are founded upon our proven expertise in the creation and delivery of digital media for cinema, and have been developed to meet the opportunities and challenges of the industry transition to a digital entertainment platform. Our content creation and delivery tools for D-cinema and E-cinema, and media network systems offer new standards of quality and ease of operation. These tools and systems are designed to define and support new opportunities for increased revenues and efficiencies for content providers and exhibitors.

Alongside the existing advantages of DTS’ single print solution for cinema sound, we provide an extended portfolio of products and services that allow flexibility and easy implementation of the latest delivery, scheduling and presentation solutions for pre-show, advertising and alternative content.

DTS continues its relentless commitment to partnering with exhibitors in providing value-added products and support in the transition from film to a fully digital entertainment experience.

About Datasat Digital Entertainment: Datasat Digital Entertainment was responsible for the development of digital surround sound for cinema. Today, Datasat Digital Sound is featured on every major Hollywood movie release and installed in over 30,000 cinemas worldwide. In 2012, the company launched the Datasat RS20i, the first digital audio processor for home cinema to be based on professional cinema technology. In addition, Datasat provided the audio processor technology at the heart of Barco's Auro-3D, the first commercially available 3D audio solution for professional cinema. Datasat Digital Entertainment Directory page
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