Action 3D Productions—A3D—is a privately held production company with a unique approach to capturing live alternative content events (music, sports, and theater) in digital 3D. While technology is key to the process, people are the main ingredients to creating immersive experiences for presentation in cinemas and location-based entertainment venues.  A3D's biggest asset is its know-how. The company’s management team has decades of worldwide experience in entertainment presentation, business management and film production.  While this team's individual accomplishments are impressive, the complementary backgrounds and skills have enabled A3D to quickly advance in creating, developing and marketing sought-after 3D entertainment for the rapidly developing suite of 3D distribution channels. Recently, for "We Are The World 25 For Haiti," Action 3D Productions led both the 2D and 3D video production.