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Centro Digital Pictures
801-803, Level 8, Cyberport 3
100 Cyberport Road
Hong Kong Hong Kong
Centro Digital Pictures was founded in 1987 by John Chu, initially as a post-production company and later evolving to become what is probably Asia's leading animation and visual effects studio.
With over 130 full-time staff members and US$25 million invested to date, Centro has developed a creative and technical skill-set unrivalled in the region, winning over 40 local and international awards for its work.
The underlying success of the company is not based on its investment in technology , but rather on its desire and ability to continually assess itself creatively. As a production company equipped for the 21st century, Centro's mission is to allow ideas and techniques to cross-pollinate and enrich the storytelling process across its media interests.
Centro established new precedents for the use of digital film effects in Hong Kong, setting box office records in the territory. "The Stormriders", which Centro co-produced, was the box-office leader in Hong Kong and many Asian cities in 1998. "A Man Called Hero", co-produced by Centro in 1999, is still the holder of the highest opening weekend box office record of all time in Hong Kong, including Hollywood films. And "Shaolin Soccer", for which Centro was responsible for the visual effects, set the highest total box office record of all time in Hong Kong for a local feature. All the foregoing films were awarded with the Golden Horse for Best Visual Effects.
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