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Culver City, Calif.—Oct 2, 2008
Sony Pictures Entertainment to Make and Release Filmed Productions Using 4K Digital Technology
Sony Pictures Entertainment will use 4K digital technology in the making of most of its filmed productions, it was announced by Sony Electronics.
“With the industry moving rapidly to embrace the improvement in quality that digital cinema can offer, we believe that 4K resolution gives audiences the best seat in the house,” said Gary Martin, president of Production Administration and Studio Operations for Sony Pictures Entertainment. “That’s why we will be making more of our filmed productions at full 4K resolution, scanning at 4K, using a 4K workflow process, and releasing a 4K DCP to theaters. The crisp and vibrant images provided by 4K are the only way to ensure that audiences both today and in the future will really be able to see the full range of what we can capture on film.”
Sony Pictures has already released the summer blockbuster “Hancock” in 4K, with the motion picture grossing more than $600 million at the worldwide box office to date. Movies released in 4K can play in theaters with either 4K or 2K projectors. Among the next motion pictures to be digitally imaged in 4K by Sony Pictures, and available for 4K distribution, are expected to be “2012,” “Salt,” and “The Green Hornet,” with more titles to be announced.
“This commitment from Sony Pictures continues the momentum that is building behind 4K,” said Gary Johns, vice president, Digital Cinema Systems Division at Sony Electronics. “Exhibitors are realizing that 4K is a reality now, for enhancing their customers’ experiences, and studio support is a critical element to take advantage of the superior resolution of Sony’s 4K projection system. The growing number of 4K-equipped theaters will now have even more 4K content potentially available to offer their customers.”
More information about SXRD™ 4K digital cinema systems is available online at www.sony.com/digitalcinema.
About Sony Digital Cinema Solutions:
Sony Digital Cinema Solutions combines a full range of Sony technologies, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theater management system); digital signage hardware, software and content development; security systems and Network Operations Center (NOC) services for the exhibition community. Sony also offers flexible financing including a lease program and exhibitor-managed finance program leveraging Sony’s VPF administration, that can make converting to digital easier and more affordable than ever before.
Sony Digital Cinema Solutions Directory page
Sony Digital Cinema Solutions Web Site
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