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Beverly Hills, Calif., and Park Ridge, N.J.,—Feb 25, 2009

Sony and RealD to Provide Complete 3D Digital Cinema System for Exhibitors

Solution Uses Single Sony 4K Projector and RealD Technology
Sony Electronics and RealD are working together to provide exhibitors with 3D digital cinema systems that combine a single Sony 4K projector and its new 3D dual lens adapter with RealD technology, including a specially designed optical filter tuned for the projector, resulting in the ability to deliver crisp 3D images to screens up to 55 feet in width.  

Sony and RealD have also entered into a separate agreement that gives RealD the exclusive right to purchase and distribute Sony’s 3D lens technology for use with polarized filter systems in Sony digital cinema projection system 3D deployments in the United States, Canada and Europe. In addition to the Sony 3D adapter, RealD will provide hardware and software, including its Cinema System and 3D EQ “Ghostbuster” technology, for 3D playback on Sony 4K digital cinema systems worldwide. 

“The relationship between Sony and RealD will make it easy to install a 2D Sony projection system that then can be easily upgraded to 3D, with RealD’s award-winning technology,” said Gary Johns, vice president of Sony Electronics’ Digital Cinema Systems Division. “By working with RealD, we’ll be able to provide both a practical and an elegant 3D solution.” 

“Combining Sony’s phenomenal 4K projector with RealD’s market-leading 3D technology simply made sense,” said Joe Peixoto, president of worldwide cinema at RealD. “With RealD having the world’s largest 3D cinema network, and more and more 3D content hitting theaters, we’re excited to be working with Sony to help exhibitors implement this high-quality 3D experience in an easy and cost-effective way.” 

The Sony 3D lens adapter maximizes the exclusive technology of the 4K SXRD® imaging device, which displays four times as many pixels as conventional 2K projectors for digital cinema. This allows full 2K resolution for the left and right eye simultaneously, resulting in a high-luminance, full-resolution stereoscopic cinema presentation and is designed to enable more faithful reproduction of motion in 3D.

The 3D capability is provided through hardware on a lens mount that attaches onto the projector and is compatible with all current Sony 4K digital cinema projectors.  Installation is seamless and can be done within minutes. It is designed to meet DCI specifications for 3D digital projection.

RealD’s 3D EQ technology enhances the separation of the left and right eye images.  In the past, this process was incorporated into the master by the studios; RealD’s new approach incorporates the technology into the digital cinema server and therefore simplifies the distribution process without sacrificing the optimal 3D visual experience.

The Sony and RealD solution, which includes the Sony 3D dual lens adapter, will be competitively priced in the marketplace and is expected to be available in March.


About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page
About RealD:
Named three times as “Most Innovative Company” by Fast Company, RealD’s mission is to perfect the visual experience on every screen and on every device. RealD pioneered digital 3D cinema and today has the world’s largest 3D cinema platform with well over 2 billion people having experienced a movie in RealD 3D. RealD’s network of theaters includes more than 30,000 installed screens in 75 countries with over 1,200 exhibition partners. As the world’s premier visual technology innovator, RealD designs and licenses cutting-edge technologies that enable a premium viewing experience in the theater and on mobile and personal devices.

RealD has offices in Beverly Hills, Boulder, London, Moscow, Shanghai, Beijing, Hong Kong and Tokyo. For more information, please visit our website at www.reald.com
RealD Directory page

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