exas Instruments (TI) (NYSE: TXN) DLP Cinema™
technology, the digital cinema projection technology deployed in movie theatres
worldwide, will be utilized at the worldwide and domestic premiere of DreamWorks
Animation's Shark Tale. Tying into the underwater movie theme, the world
premiere will take place today at the Venice Film Festival in Venice, Italy, and
will be followed by the domestic premiere in New York City on Monday, September
27th in Central Park's Delacorte Theatre.
Two BARCO DP100 2K projectors featuring DLP Cinema™ technology will work in
tandem to light up the world's largest inflatable screen at more than six
stories high and 3,900 square feet. Attendees will experience the clear, sharp
and vibrant digital images that DLP Cinema™ technology is known for,
revealing the intricate detail in Shark Tale that DreamWorks Animation is known
for. Shark Tale utilized DLP Cinema™ technology throughout the entire
moviemaking process- it was utilized daily in the production to ensure
consistency and uniformity of color and imaging, in post production, and will
now be used in exhibition.
Other DreamWorks movies that have released using DLP Cinema™ projection
technology include Shrek and Shrek 2, Collateral and Spirit: Stallion of the
Cimarron. DreamWorks was also the first studio to utilize DLP Cinema™
throughout the entire moviemaking process with Shrek 2.
"TI is proud of our ongoing collaboration with DreamWorks to present the
ultimate in cinema picture quality," said Doug Darrow, Business Manager for DLP
Cinema™ Products. "Through the combination of DLP technology and the
remarkable animation talent at DreamWorks, audiences who see Shark Tale in DLP
Cinema will see an incredible level of detail on the screen."