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# 1936 Scophony

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Dallas, TX —Sep 10, 2004

Worldwide and Domestic Premieres of DreamWorks' Shark Tale to utilize DLP Cinema™ projection technology

Venice Film Festival Premiere to Wow Viewers with Digital Cinema
exas Instruments (TI) (NYSE: TXN) DLP Cinema™ technology, the digital cinema projection technology deployed in movie theatres worldwide, will be utilized at the worldwide and domestic premiere of DreamWorks Animation's Shark Tale. Tying into the underwater movie theme, the world premiere will take place today at the Venice Film Festival in Venice, Italy, and will be followed by the domestic premiere in New York City on Monday, September 27th in Central Park's Delacorte Theatre.

Two BARCO DP100 2K projectors featuring DLP Cinema™ technology will work in tandem to light up the world's largest inflatable screen at more than six stories high and 3,900 square feet. Attendees will experience the clear, sharp and vibrant digital images that DLP Cinema™ technology is known for, revealing the intricate detail in Shark Tale that DreamWorks Animation is known for. Shark Tale utilized DLP Cinema™ technology throughout the entire moviemaking process- it was utilized daily in the production to ensure consistency and uniformity of color and imaging, in post production, and will now be used in exhibition.

Other DreamWorks movies that have released using DLP Cinema™ projection technology include Shrek and Shrek 2, Collateral and Spirit: Stallion of the Cimarron. DreamWorks was also the first studio to utilize DLP Cinema™ throughout the entire moviemaking process with Shrek 2.

"TI is proud of our ongoing collaboration with DreamWorks to present the ultimate in cinema picture quality," said Doug Darrow, Business Manager for DLP Cinema™ Products. "Through the combination of DLP technology and the remarkable animation talent at DreamWorks, audiences who see Shark Tale in DLP Cinema will see an incredible level of detail on the screen."
DLP Cinema® Products Contacts:

Kateri Gemperle
TI DLP Products Worldwide
(214) 567-3617
Kateri@ti.com


About DLP Cinema® Products: Since 1996, Texas Instruments’ award-winning DLP technology has powered the world’s top display devices to deliver higher resolution images rich with color, contrast, clarity and brightness for a wide range of applications, including intelligent display technology. With DLP’s intelligent display capability, users can interact with content in a diverse range of applications, such as automotive, medical and interactive projection. DLP’s technology powers over 80,000 movie theatre screens worldwide (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico™-enabled mobile devices, the ability to display images from the palm of your hand. Every DLP chip features an array of up to 8 million microscopic mirrors that switch at ultra-high speeds. With this speed advantage, DLP enables applications unheard of by competing display technologies. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP. DLP Cinema® Products Directory page DLP Cinema® Products Web Site
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