Underscoring the innovation
leadership of XpanD’s active 3D technology platform for cinematic, television
and gaming applications, the company today announced a partnership with Philips
to provide consumers with co-branded iterations of its award-winning, patented
pi-cell active 3D glasses with Philips’ 3D television sets.
In doing so, XpanD
and Philips will provide consumers with the most advanced, most comfortable and
highest-performing 3D technology that couples Philips’ heritage in bringing
truly immersive cinematic viewing experiences into the home with XpanD’s
advanced active 3D technology.
Commenting on the agreement, XpanD Chief
Executive Officer, Maria Costeira noted, “Few manufacturers in today’s high-tech
marketplace can draw from the same depth of innovation and market experience
that Philips Electronics puts into each and every one of its products. We are
very pleased to partner with Philips to provide consumers with the best 3D
technology and we look forward to working with the Philips team to explore new
dimensions in consumer entertainment.”
Echoing this sentiment, Ami Dror,
XpanD Chief Strategy Officer stated, “XpanD’s active 3D technology can be
scientifically proven as superior to competitive offerings in the active realm
and simply obliterates passive 3D on every level imaginable. It is gratifying
that Philips recognizes our commitment to superior 3D and I am confident that
today’s announcement will serve as an important first step in a long and
successful journey together.”
XpanD debuted its range of consumer 3D
glasses at the 2010 Consumer Electronics Show (CES) earlier this year. The
company is the global leader for active 3D glasses for cinema, with an estimated
90-percent 3D market share in Asian cinemas and a share of more than 50-percent
in Europe with 75-percent share of the 3D sector in France, Europe’s largest
cinema market. Leveraging this market position and technology experience into
the consumer space, XpanD launched three new series of glasses at CES and gained
widespread acknowledgment for technology performance, comfort and
robustness.
“In many respects, the cinema market represents an endurance
test for the glasses: our glasses are required to perform beautifully multiple
times a day, many days a week and they must also be comfortable, easily cleaned
and robust,” Costeira explained. “Having proven our technology in the cinema
sphere, we’re addressing the consumer market by adding extra style to designs,
making available new colors, entering OEM partnerships with great companies such
as Philips and also pursuing our own retail strategy to support consumers who
need additional glasses.”