Christie®, a global leader in digital cinema,
announced that Studio Movie Grill (SMG) has selected its 4K-ready Solaria™
Series digital cinema projectors for 60 screens in multiplexes across Texas,
Missouri and Georgia.
SMG audiences watch the latest first-run movies while
enjoying restaurant-style table service with upscale foods that include gourmet
pizza, BBQ ribs and fresh salads. SMG
pioneered the in-theater dining concept and is considered the number one
theater of its kind in Texas for close to 10 years. The chain will install the Christie CP2220
and Christie CP2230 projectors, which are based on Texas Instruments’ (TI)
(NYSE: TXN) Series 2 DLP Cinema® technology and are fully upgradeable to
4K.
SMG is recognized for continuously raising the bar on the
quality of entertainment outside the home.
It strives to provide audiences with a total immersion of their senses
that includes great tasting food, exceptional service, and a spectacular
movie-viewing experience.
“The contrast and brightness of Christie digital cinema projectors
are unparalleled. We foresee a much lower cost of operation while providing a
new level of excitement for our audiences, especially with all the great new 3D
movies coming down the pipeline this year,” remarked founder and President,
Brian Schultz of Studio Movie Grill.
In addition to retrofitting all
existing theaters across Texas, SMG will also install Christie projectors in
two new theater complexes – Zona Rosa in Kansas City, Missouri, and Holcomb
Bridge in Atlanta, Georgia – which will be completed this spring. All theaters
will have the latest 4K-ready Christie CP2220 and Christie CP2230 projectors featuring
Academy Award winning DLP cinema technology.
“SMG is making the investment to go all-digital to ensure
that customers enjoy an enhanced cinema experience. With 35% of our screens
currently featuring 3D, we look forward to displaying the most vivid images,
and benefiting from the more efficient optics and lower lamp wattages of
Christie projectors,” said Schultz. “SMG
is proud to partner with a company of the caliber of Christie, with whom we
have always had a great working relationship. They also share our vision for
the next generation in movie going, and their superior quality products
represent not only the future of cinema but an unrivalled viewing experience
for our customers.”
Craig Sholder, Vice President of Entertainment Solutions for
Christie, noted, “SMG has truly thought of everything. They have
transformed their cinemas into the ultimate destination for out-of-home
entertainment – it doesn’t get much better than full service treatment,
dinner and a spectacular feature presentation.”
Sholder added: “It’s a pleasure to bring
cutting-edge entertainment to SMG with our brilliant 4K-ready Solaria Series
projectors. They’re the full package with superior optics, low cost of
ownership, reliability and upgradeability – features that innovative customers
like SMG will benefit from for years to come.”