Start / Menu > Find Press Releases > Full Press Release
CYPRESS, CA—Mar 10, 2005
Christie Key Projection Partner in World’s Largest Digital Cinema Roll-Out
Arts Alliance Selects a Series of Christie CP2000 Digital Cinema Projectors in
Christie, a leading provider of visual solutions for business, entertainment and industry, today announced that the company’s CP2000 series 2K resolution Digital Cinema projector has been chosen by Arts Alliance Digital Cinema (AADC), the pioneer provider of Digital Cinema services, to be an integral part of the AADC’s winning bid to realize the World’s largest digital screen network for the UK Film Council.
Christie CP2000 Series
Christie CP2000 Series
2K Resolution Cinema Quality Projector
Digital Screen Network
The digital screen network, a core part of the UK Film Council’s strategy for improving access to specialized and independently produced UK and international films, will provide up to 250 screens throughout the UK. This dramatic increase in the number of digitally equipped commercial venues will make the Digital Cinema experience more accessible to general audiences throughout the United Kingdom. Outfitted cinemas will also guarantee to screen a minimum number of art-house and foreign language films in return for the Digital Cinema technology, such as Christie’s CP2000 Digital Cinema projector, providing an unmatched opportunity for both UK movie makers and for audiences to see “home-grown” talent.
Significant Investment in Digital Cinema reduces cost for the Arts
The Arts Alliance Digital Cinema (AADC) contract, with an estimated worth in excess of US$22M, will utilize AADC’s turnkey system of which Christie’s CP2000’s are a key component. The system covers installation, training, servicing and warranties and, if and when required, the AADC will create Digital Cinema masters from high definition or uncompressed 2K version of the film, load onto disk, deliver to cinemas and supply the security keys for the cinema to play out the content for an agreed price. This markedly reduces the cost of showing films, which many exhibitors cite as the primary obstacle in showcasing independently produced work. In return for meeting these guidelines, exhibitors who install these systems can use them to also screen first-run studio films and other traditional content of their choice.
“This arrangement provides a practical and innovative model for deploying Digital Cinema installations on a large scale,” remarked Fiona Deans, associate director, Arts Alliance Digital Cinema. “We’re proud to be working with the UK Film Council to offer movie-goers the largest variety of films in the widest range of locations.”
Deans added, “We selected Christie as our prime Digital Cinema projector supplier because the Christie CP2000 series delivers exceptionally bright, quality images. Plus, they offer the flexibility to run alongside traditional 35mm film projectors and can be adapted to almost any cinema environment.”
“Exhibitors recognize the critical need to invest in digital solutions to help maximize revenue streams and remain competitive, but must also consider their current investment in traditional technology,” noted Dale Miller, vice-president, Christie EMEA “With experience that spans over 75 years in providing both mechanical and Digital Cinema systems, including the first deployment of 2K resolution Digital Cinema, Christie can provide a comprehensive level of knowledge and support for theatre projection. So understandably we are very proud to be part of this historic step toward realizing the exceptional possibilities of Digital Cinema through a highly inspired arrangement that benefits content providers, exhibitors and the movie-going public.
Manager, Media and Public Relations
PH: +1 519-749-3127
Arts Alliance Media Contacts:
Arts Alliance Media Ltd
T: +44 (0)20 7751 7512
F: +44 (0)20 7751 7505
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.
Christie Directory page
Christie Web Site
About Arts Alliance Media:
Arts Alliance Media, based in London with offices in Paris, Amsterdam, Barcelona, Oslo and Berlin, is the worldwide leader in digital cinema, offering a complete range of services, as well as VPF financing solutions. These services include installation, maintenance and support for digital cinema systems, software solutions developed in-house, management and delivery of content to cinemas, and alternative content and live events. Currently AAM has over 3,000 screens signed up in multiple territories, including with many leading exhibitors across Europe, and has Virtual Print Fee agreements in place with all six Hollywood studios. AAM’s strategic partnership with Arqiva allows exhibitors to benefit from satellite delivery of content. The company’s digital cinema lab has mastered over 1500 titles to date and shipped over 50,000 prints. Arts Alliance Media was founded in 2003 by Thomas Høegh.
Arts Alliance Media Directory page
Arts Alliance Media Web Site
About UK Film Council :
The UK Film Council's Distribution and Exhibition Department is investing £18 million in a range of projects to widen the opportunity for people to see a broader range of films across the UK. Initiatives include: up to £13 million for the first ever digital screen network across the UK; £1.5 million to date towards the release of specialised films (such as Goodbye Lenin!, The Motorcycle Diaries, The Station Agent and The House of Flying Daggers) through supporting Prints and Advertising costs; funding for the installation of subtitling and audio-description equipment at more than 78 cinemas across the UK; funding towards equipping film clubs and local film societies, community groups and mobile film exhibitors with high quality DVD-based digital projection equipment.
UK Film Council Directory page
©Copyright 2003-2011 . All rights reserved.