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	Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers. AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 42,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens. AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider. Arts Alliance Media Website News Archive Local Directory Page Recent News: Dec 18, 2024 Major Cineplex Celebrates 30 Years of Innovation with a Landmark Technological Agreement with Arts Alliance Media As Major Cineplex proudly celebrates its 30th anniversary, the leading cinema operator in Southeast Asia has announced a groundbreaking partnership with Arts Alliance Media (AAM), a global leader in digital cinema software and services. This collaboration underscores Major Cineplex’s unwavering commitment to technological excellence and its vision to redefine cinema management across Thailand, Laos, and Cambodia. Full News Article Arts Alliance Media Website Arts Alliance Media Local Directory Page Dec 3, 2024 Arts Alliance Media’s Screenwriter Theatre Management System Selected to Support CineAsia 2024 Arts Alliance Media (AAM), the global leader in digital cinema software and support services, and Goldenduck, South East Asia’s leading cinema system integrator of more than 40 years and the official technical coordinator of CineAsia, has announced that AAM’s Screenwriter Theatre Management System (TMS) will manage content and scheduling at CineAsia, the industry’s prestigious trade event, for a second consecutive year. Full News Article Arts Alliance Media Website Arts Alliance Media Local Directory Page Nov 6, 2024 Såbra AS Announced as Official Norwegian Reseller of Arts Alliance Media Cinema Solutions Arts Alliance Media (AAM), the global leader in digital cinema software and support, has established a new reseller partnership with Norway’s SåBra AS, a leading cinema services and solutions provider, to become a direct point of contact for AAM’s Screenwriter and Lifeguard solutions. Full News Article Arts Alliance Media Website Arts Alliance Media Local Directory Page Oct 24, 2024 Arts Alliance Media’s Screenwriter TMS Selected to Support Rome Film Fest Arts Alliance Media (AAM), the global leader in digital cinema software and services, has partnered with the Cinema per Roma Foundation, a body that promotes Italian and international cinema, enabling the industry-leading Screenwriter Theatre Management System (TMS) to support the 19th edition of the Rome Film Fest (RoFF). Full News Article Arts Alliance Media Website Arts Alliance Media Local Directory Page Featured Cinema Items: AAM Producer AAM Producer Enterprise Theatre Management System With more control and enhanced visibility, Producer lets you manage content across an entire cinema circuit from anywhere, at any time; all from a single dashboard. From automated playlist creation to real-time content and site monitoring, gain a bird’s-eye view of your cinemas’ operations. More Information: http://www.artsalliancemedia.com/product?id=1 AAM Screenwriter AAM Screenwriter Theatre Management System As the most powerful, widely deployed Theatre Management System (TMS) in the world, Screenwriter offers comprehensive control over your content and screens from one central location in your cinema. Prepare to join a global network of centralised cinemas. More Information: http://www.artsalliancemedia.com/product?id=2 AAM Lifeguard AAM Lifeguard Hardware Management System In a post Virtual Print Fee (VPF) world, Lifeguard gives you the tools to build your own NOC solution, helping to optimise hardware and reduce lost revenue. Now, you can stay on top of your assets with one central application More Information: http://www.artsalliancemedia.com/product?id=3 AAM HeyLED AAM HeyLED Digital LED Cinema Screen Technology Revealing pure colour, true black, and higher contrast and brightness, the HeyLED Digital LED Cinema Screen presents colour as you’ve never seen it before. Prepare your audiences for the next generation cinema screen. More Information: http://www.artsalliancemedia.com/product?id=6

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London—Aug 7, 2014

Arts Alliance Media’s AdFuser Software to Take Cinema Advertising to A New Level for Media Direct Norge (MDN)

Arts Alliance Media (AAM), leader in digital cinema software, is to supply Norway’s Media Direct Norge (MDN) with AdFuser software to manage and automate MDN’s entire cinema advertising workflow. MDN is one of the pioneers of cinema advertising in the Norwegian market and covers over 200 screens in the region, all of which will be powered by AdFuser following a competitive tender by MDN for advertising solutions.

AdFuser is Arts Alliance Media’s revolutionary software to power advertising on cinema screens and lobby display screens, using sophisticated targeting rules to aim campaigns at specific demographics and enabling exhibitors to increase revenues without increasing costs through harnessing the power of digital cinema technology.

With AdFuser, the entire advertising process for on-screen and lobby advertising is automated, requiring no input from the cinema sites. In a market such as Norway where digital cinema advertising is already very advanced, AdFuser takes the process to a new level of power and efficiency. Ad content is targeted automatically to the precise audience the brand requires and content is inserted into the right slots in the playlists, not only drastically reducing the administration overhead but also reducing errors that can result in the wrong content being shown and potentially upsetting an audience.

Supporting national, regional and local advertising, AdFuser offers efficiences and cost savings right across the process through automatically targeting and building a campaign at the click of a button. The technology behind AdFuser not only enables more precise targeting than ever before, but lead times for advertisers are also significantly reduced, enabling changes to be applied in minutes and attracting new advertisers to the medium.

Advertisers and media agencies can also benefit from fully automated reporting and analytic insights, increasing accountability and reliability for brands. Using data from cinema playback logs, AdFuser’s reporting technology shows exactly which ads played and when, as well as providing reports on other data such as billing and inventory, all with minimal operator effort, thus reducing time spent on compliance to allow more time for ad selling.

AdFuser also works across lobby screens in cinemas, providing a seamless experience across all screens in the complex . Lobby screens can be included in advertising campaigns, benefiting from the same advanced targeting as on-screen campaigns, and can also be configured to show information such as concession promotions, trailers, interactive touch displays or social media feeds. AdFuser also enables trailers and posters to automatically update based on the upcoming movie line up, and advertising to be linked from the lobby to the cinema screen, eliminating the need for sites to manually update displays themselves.

Bjørn Erling Ottersen, Chief Executive Officer of MDN said “We’ve been using Cadien, the predecessor to AdFuser, for several years and now are excited to take advantage of all the advanced features of AdFuser to automate our pre-show and deliver highly advanced levels of campaign targeting to our customers. AdFuser seems to be a powerful software, enabling us to automate the business process even more and we are looking forward to having the possibility to segment to an even more detailled level based on film genre, target groups and demographics as well as having full proof-of-play reporting, bringing a large level of accuracy and transparency. We are really looking forward to using this system.”

Richard Hill, VP Product at Arts Alliance Media commented “We see AdFuser as the future of cinema advertising. We’ve used all our digital cinema technology expertise to create a truly distinctive product – there is nothing else on the market that can automate the cinema advertising process this well. The software has been specifically built for digital cinema, and hasn’t had to deal with limitations of 35mm or e-cinema products. With AdFuser, MDN can target and sell advertising in any way they want to, enabling them to offer an even better service to their clients as well as increasing their revenue and lowering costs.”

Arts Alliance Media Contacts:

Media:

Gregory Davies

[email protected]

Sales:
[email protected]

AAM Links and Information:

Arts Alliance Media

About Arts Alliance Media:

Arts Alliance Media (AAM) is the global leader in digital cinema software and services, offering a wide range of solutions which help exhibitors to reduce costs, increase efficiency, and improve the cinematic experience for their customers. AAM’s extensive portfolio, including Producer, Screenwriter, Lifeguard, MX4D, and HeyLED, touches over 44,000 screens worldwide, while their network operations centre (NOC) supports several thousand screens. AAM is part of the Luxin-Rio Group, the world’s foremost cinema technologies provider.

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Arts Alliance Media (London)

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