Leading cinema operator Vue Entertainment
International is converting up to 400 of its Sony 4K projection systems at
screens in the UK, Ireland, Germany and Denmark to Sony Digital Cinema 3D.
The
phased conversion process is scheduled to start in September this year. It will
extend over a three to four year time period, covering a total of 394 screens across
the group’s Vue and CinemaxX branded European estate.
Unlike ‘triple-flash’ systems that rapidly
present different images to each eye in turn, the Sony Digital Cinema 3D dual
lens solution provides smooth, immersive flicker-free 3D images without
distracting flashing effects. Whether audiences are watching in 3D or 2D, Sony’s
unique 4K projection technology assures an unparalleled viewing experience, with
market-leading contrast levels plus exceptional colour and clarity.
Vue Entertainment International currently
deploys a mix of Sony 4K projection systems across its estate, including the
flagship
R320 and its acclaimed sibling,
the
R515 that’s optimised for medium-sized
and smaller screens. The operator also deploys a significant number of Sony
Theatre Management Systems (TMS).
“We’ve
always been committed to giving audiences the best possible entertainment
experience, and standardising on Sony 4K across our estate continues to guarantee
fabulous picture quality for every customer at every screen” commented Steve Knibbs,
COO of Vue Entertainment International. “Switching to Sony 3D means fabulous
picture quality, plus the obvious technical and operational attraction of
standardising on an all-Sony 3D presentation solution at almost 400 of our
screens. We’re delighted to be further strengthening our successful partnership
with Sony Digital Cinema in this way.”
“Vue is without question one of Europe’s
most technically innovative and customer-focused cinema operators”, noted David
McIntosh, Vice President of Sony Digital Cinema 4K Solutions for Europe and the
Americas. “This across-the-board changeover to Sony 3D is another hugely
significant milestone in our successful and longstanding relationship with the
group.”
Vue’s choice of Sony 4K Digital Cinema to
give its audiences the best possible movie-going experience dates back to November
2010, when the operator installed its first Sony projector in the Fulham
Broadway cinema.Today, Vue
Entertainment International offers millions of customers the state-of-the-art
viewing experience that only Sony 4K delivers.
Alongside conventional theatrical releases,
Vue also offers its customers a fast-growing range of live and pre-recorded
alternative content, from sporting events to music concerts, opera and ballet. In
July, two matches from this summer’s
2014 FIFA
World Cup™
were streamed live via satellite in a World Exclusive from Brazil
in Ultra High Definition Sony 4K to football fans at Vue’s flagship multiplex
at Westfield, London.
