Severtson Screens will introduce the updated
line at ShowEast, held in Hollywood,
Fla. from Oct. 27-30 at the Westin Diplomat Resort & Spa, booth #106.
Severtson Screens personnel will also be on hand to discuss the new microperf
folded cinema screen options at Kino Expo in St. Petersburg, Russia from Sept.
23-26.
“Launched at the recent CinemaCon 2014 event to rave reviews and
popularity worldwide, our new folded shipping method now makes international
distribution of our industry-acclaimed SēVision
3D GX highly affordable, reducing
international shipping costs by
up to 70 percent,” explained Toby Severtson, president and CEO of Severtson Corp. “Besides standard white and sliver
screens, we are proud to introduce the immensely popular microperf option to our
folded SēVision 3D GX line of cinema projection screens for international shipment.”
Micro-perforation (microperf) screens are the
screen of choice for high-end, premier theatres. The Severtson microperf viewing surface eliminates moiré which
is often problematic of screens with larger perforation, yet continues to
provide a more realistic soundstage allowing speakers to be placed directly behind
the screen. The practically invisible pinpoint holes in the material allow
sound to be smoothly transmitted through the material while preserving audio
quality. The
Folded SēVision 3D
GX line of cinema projection screens offer up to 15 percent better sound transfer over
standard perforated screens, while providing optimum visual performance at the same time, resulting
in the ultimate audio and video experience for theater customers.
Added Dan Maxwell, Severtson Corp. V.P. & Chief Operating Officer, “Since we introduced the folded SēVision 3D GX line earlier this year,
we have had to increase production in our Mesa, Arizona facilities to keep up
with the international demand. Now, with the addition of the microperf option,
we are excited to offer this top of the line product to our customers located
around the globe who have been looking for such a screen, but shipping costs associated with such large
packages as this were out-of-reach for so many up until now.”
Now, Severtson Screens’ microperf 3D screens
can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. Severtson’s
new folded screen process not only reduces international shipping fees, the
smaller packaging simplifies delivery to theaters and is more convenient
for installers, as well.
The new
folded line of SēVision
3D GX and Ultra Wide cinema
screens are now available for delivery to international destinations, having
numerous advantages, including:
- available in
standard (white and silver) or micro perforation
- coated surface
that is harder to bruise and scuff
- small micron
flake coating produces a sharper image that eliminates graininess in
bright scenes
- viewing angles range
from 30 to 40 degree half-gain depending
on the specific screen gain requested
- use of a
proprietary non-leafing flake vs. a leafing flake promotes longevity by
eliminating degradation of the optical properties over time
- perfect for all
large cinema applications, such as movie houses, museums, universities,
etc.
According
to Severtson, in the past, the idea of folding a screen for shipment, delivery,
and installation has been deemed impossible because there was no method of
doing it without degrading the quality and performance of the screen, or
ruining it altogether.
Today,
the cost offset on shipping as well as the screen’s performance and longevity
increases savings for the customer. This
is huge news for the international market that desires a state-of-the-art silver
3D cinema screen, but, up until now, simply could not afford the shipment and
installation cost because of how such a large screen had to be prepared,
packed, and shipped.
Severtson
Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all
over the world, including the United States, Mexico, Canada, Korea, Japan,
Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia,
Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the
challenge of creating extremely large screens, Severtson Corporation designed a
robotic spray-arm application system to paint its high-performance optical coating
in-house on screens as large as 67.75ft. x 150ft. (20.7m x 45.8m).
It is currently the largest in-house cinema screen optical coating system in
the world.
Approaching
its 30th anniversary in 2016, Severtson Corporation continues to be a global
leader in innovation and quality. The Severtson family’s extensive experience
in manufacturing small home theater screens and large cinema screens has given
Severtson Corporation the expertise to meet the needs of the professional and
consumer AV markets for both indoor applications as well as large outdoor
venues.
With its three Arizona-based production facilities and its
state-of-the-art robotic application system, Severtson has massive production
capabilities and an unusually wide array of screens. The screens range in size
from massive movie theaters, comfortable home theaters, and everything in
between.
For more information, please visit
www.severtsonscreens.com, call 480-610-5155, or email
[email protected].