One of Turkey’s most
prestigious cinema chains, Mars Cinema Group, has chosen to purchase a total of
82 Sony Digital Cinema 4K projectors to provide state
of the art digital 4K to its customers in their upcoming new cinema builds over
the next year. Mars Cinema Group will be equipped with an array of Sony’s 4K
digital projector and 3D systems in the coming months.
Mars Cinema Group provides services with Cinemaximum cinemas
in Turkey. Its theatres are already 100% digital and the operator combines crystal
clear 3D picture quality with all the advantages 3D brings to the movies,
ensuring its visitors have a realistic, unrivalled cinematic experience. Mars
Cinema Group also holds a box office market share of 50% in the rapidly
expanding Turkish cinema industry.
The decision to press forward with Sony Digital Cinema
4K for their new cinema builds ensures Mars customers will continue to experience
the very best in picture quality, enjoying crystal clear content. Movies
projected in Sony 4K are bursting with life-like detail and rich vivid colours.
4K has come of age and is the choice of audiences and the industry alike
with more and more movies being shot in 4K and mastered as a 4K DCP.
Sony will supply 45 digital cinema 3D systems as well
as providing 41
SRX-R510P projectors,
giving audiences the immersive thrill of Sony 4K in smaller auditoriums. 29
SRX-R515P projectors will be supplied for the mid-sized auditoriums and 8 of Sony’s
new DCI certified dual projection system the
SRX-R515DS will be for Mars Cinema’s large premium screens. Utilising an industry
leading 8,000:1 contrast ratio with the performance of the SRX-R515 projector
head, the SRX-R515DS assures best-possible image quality with the lowest operating
costs and easy set up thanks to the
unique
high pressure mercury lamp arrays in both projectors for
premium large format (PLF) screens. It combines two Sony
SRX-R515 projectors, delivering reference
light levels for 2D presentation on screens up to 19.5m for 14ft-L on white
screen with 1.8 gain, or 3D on screens as large as 23m for 4.5ft-L on silver
screen with 2.4 gain (installation dependent). On smaller screens, the system
delivers a lot of headroom in light output for those exhibitors who would like
to project 3D images already going beyond today’s light level standards.
From Ankara to Van, Mardin to Izmir, a total of 10 new cinemas belonging to
Mars Cinema Group will be installing Sony Digital Cinema 4K. The systems will
be set up by Omega Cinema Systems, Sony’s digital cinema distributor and a
trusted expert in complete Digital Cinema Solutions around Turkey and
neighboring countries. Mars Cinema Group will also receive maintenance and
support from Omega Cinema Systems for the next 5 years. This gives the
cinema operator the peace of mind and freedom to focus on their customers,
providing a comprehensive and flexible approach allowing operators to build a sustainable
business on their own terms. Sony 4K digital cinema projector systems offer
movie-goers the highest quality, most immersive and entertaining viewing
experience possible.
Sony Digital
Cinema 4K Business Development Manager Tim Potter welcomed the partnership, stating, “In a time where
movie goers are demanding the best visual experience, we are seeing a greater
demand for improved image quality in cinema. From large cinema chains to
smaller independent theaters, Sony is already offering movie-goers superior
viewing experience with Sony 4K Digital Cinema projectors in over 18,000
cinemas. We are very happy that with this partnership with Mars Cinema Group we
will be able to offer even more people 4K and Sony Digital Cinema 3D quality in
cinemas across Turkey.”
“We are continuing our efforts to offer the best
cinema experience in all corners of Turkey. As we continue to grow, our need
for new projectors has also grown.” said
Kurt Rieder, CEO of Mars Cinema Group. “We carefully compared 4K offerings
from all manufacturers and Sony’s projectors distinguish themselves by being the
best image quality available on the market today. Sony Digital Cinema 4K lets
us give our guests the picture quality they deserve. This combined with a low
total cost of ownership made the deal really attractive to us and our guests”.
