Passing 200 theaters in the world last year, CJ 4DPLEX has announced that the company has signed contracts to bring 4DX to three more top-tier multiplex operators: NOS Lusomundo Cinemas in Portugal, and SFC (Shanghai Film Corporation) and Bona Cinemas in China.
4DX’s partnership with NOS, the leading cinema operator in Portugal, will bring the very first 4DX auditorium to Southern Europe with auditoriums in Porto and Lisbon. Both 4DX theaters are scheduled to open in the first half of this year.
NOS Lusomundo Cinemas is currently operating 215 screens at 30 locations in the country, backed by NOS Group, the No.1 Portuguese communications and entertainment holding company whose main businesses include satellite and cable operations, mobile and fixed phone services, broadband and distribution of contents.
Mr. Luis Roboredo Mota, board member of NOS Lusomundo Cinemas, said “It’s very exciting that we can finally invite the Portuguese moviegoers to enjoy a new and unique immersive cinema experience. As the No.1 cinema company in the country, it is important for us to bring these experiences to our attendees, and we have confidence in our big success with 4DX in Portugal.”
In China, where 4DX is now available in 50 theatres through partnerships with 10 exhibitors, CJ 4DPLEX has entered into a agreements with SFC (Shanghai Film Corp.) and Bona Cinemas, the country’s top-tier exhibitors. SFC is the country’s ninethlargest cinema company, operating 252 screens at 39 locations in the East China region, and Bona Cinemas is the eleventh, operating 247 screens at 30 locations in China’s big cities including Beijing, Shanghai, and Xiamen where the company's first 4DX will launch. By these agreements, 4DX achieved partnership with 7 out of China’s Top 11 largest cinema companies.
“We believe our partnership with NOS will advance our discussions with many Western European exhibitors seeking higher revenue and premium brand positioning”, said Byung-hwan Choi, CEO of CJ 4DPLEX. “Additionally, as SFC and Bona Cinemas are running the whole value chain from production to distribution and exhibition of films, we anticipate strong synergy that will pave the way for accelerated expansion of 4DX in the Shanghai and East China regions.”
4DX has been partnering with the leading multiplex operators in several countries around the world, proving both quantitative and qualitative growth across the global marketplace. As of the end of 2015, 4DX reaches 228 auditoriums in 37 countries, and following a successful year, 4DX aims to grow further by opening 200 additional auditoriums in 2016 alone.
