QSC has announced a new Certified
Theatre Program, designed to promote the optimal moviegoing experience.
The QSC Certified
Theatre Program (CTP) is available to all QSC-equipped cinemas whose operators
agree to adhere to a set of specifications and guidelines. These guidelines include industry best
practices in general room design and acoustics, projection quality, and sound
system design and operation.
Once a cinema has
substantially met the guidelines, they will be deemed a “QSC Certified
Theatre”, and the theatre can then participate in a comprehensive CTP
Promotional program. The free-of-charge Promotional
program includes a :40 second “customized” QSC Cinema Trailer with the
theatre’s logo imprint and designation as a QSC Certified Theatre, a wall
plaque, and a “one-sheet” poster (transparency or digital format). Also, each
CTP theatre location will promoted and highlighted on the QSC cinema website at
www.qsc.com/cinema.
The design
specifications and guidelines apply not only to QSC products and system design,
but also to general room construction, acoustics, projection systems,
sightlines, etc. – anything that affects cinema patrons’ overall moviegoing
experience.
“The goal of this
program is really to promote a good experience for the moviegoer,” says Mark
Mayfield, Director of Global Cinema Marketing for QSC. “In many cases, the requirements outlined in
our specifications document will be easily met if a cinema has adhered to
general industry best practices. For new
construction and recently renovated cinemas, achieving CTP status should be no
problem. In other cases, some
modifications may be necessary, such as acoustical treatment, baffle walls, or
demising wall construction.”
QSC has also
recently announced QSC Financing, a financing program which can help with the
expenses related to meeting Certified Theatre Program status. Visit
www.qsc.com/cinema/financing for more information.
