“Since its creation
in 2007, Ymagis has been a rapidly-growing organization with the acquisition of
several digital cinema services companies, including dcinex and Eclair. Our
group is constantly expanding its products and services portfolio in addition
to introducing our offerings in new markets,” explains Ymagis Group Chief
Executive Officer Jean Mizrahi. “This expansion and growth led to the need to
re-evaluate not only our visual identity but our brand positioning as a whole. To
increase synergies across our divisions, we are streamlining our organizational
structure around two compelling names, Eclair and CinemaNext, with the
lightning bolt used by Eclair since its foundation in 1907 as a unifying symbol
and reminder of the Group’s strong, deep-rooted heritage in the history of
cinema - Eclair means ‘lightning’ in French. It is essential to us today that
all businesses be recognized by our clients, partners, investors and
collaborators through powerful brands and symbols.
1. All Exhibitor Services activities will now be
operated under the name
CinemaNext.
CinemaNext’s main office is in Liège (Belgium) with 17 additional offices in
the following cities: Düsseldorf, Cuijk, London, Montrouge, Valencia, Athens,
Bucharest, Budapest, Casablanca, Istanbul, Lausanne, Lodz, Moscow, Prague, Rome,
Vienna and Zagreb.
The business unit is
divided into four divisions:
- Equipment
Distribution & Maintenance
- Software &
Manufacturing
- NOC Services
- Consulting
The CinemaNext name had been adopted since April 2015
by Ymagis Group’s London-based independent consultancy unit (also known as
dcinex Consulting), which advises private equity firms, investment/property
developers, real estate companies/owners and cinema exhibitors. The consulting
division will be rebranded CinemaNext Consulting.
2. All Content
Services activities will now be operated under the name
Eclair. All of Eclair's, Ymagis’ and dcinex’s domestic and
international content activities, including Smartjog Ymagis Logistics, will be
united under a single brand, Eclair. Eclair specializes in providing content services
to the motion picture and television industries (distributors, producers, sales
agents, advertising agencies, television broadcasters, VOD/S-VOD platforms, and
video publishers). Eclair’s main office is in Vanves (France) with 10 additional
offices in the following cities: Paris, Berlin, Barcelona, London, New York,
Liège, Karlsruhe, Strasbourg, Auxerre and Rabat.
The business unit
is divided into six divisions:
- Post Production
- Theatrical
Distribution Services
- Digital
Distribution Services
- Versioning &
Accessibility
- Restoration
- Preservation
3. The Ymagis trademark remains the parent brand of
the holding company and will be used by all VPF and financial services. Headquartered
in Paris (France), the Group is managed by an executive committee made up of
Jean Mizrahi, Chairman and Chief Executive Officer; Georges Garic, Deputy Chief
Executive Officer; Pierre Flamant, Chief Financial Officer; Till Cussmann, Senior
Vice President CinemaNext; Christophe Lacroix, Senior Vice President Eclair; and
Manel Carreras, Senior Vice President Eclair, Business Development and Studio
Relations.
“We tasked
ourselves with developing a brand identity that speaks to our commitment to quality,
technology and vision as a ‘glocal’ partner for the motion picture and
television industries,” explains Georges Garic, Deputy Chief Executive Officer.
“In doing so, we’ve created a distinct and sophisticated look consistent with
our new brand architecture: Eclair is a world-renowned brand that brings with
it a lofty history dating back to 1907, only a few years after the birth of the
motion picture itself, while CinemaNext shows that our services are future looking.
What defines our multinational group and our 675 employees around the world is
our ability to offer smart and innovative global solutions to clients and
implement them on a local basis.”
In addition to its new
visual identities, the Group has incorporated the new “Smart Solutions in
Action” tagline in its brand executions. Chosen for its ability to encompass the
company’s ‘glocal’ positioning and services in a single statement, the new
tagline will be a highly-visible component of all branding assets. The Group’s
rebranding initiative will impact all aspects of client-facing touchpoints. The
brand migration will be rolled out through the summer and will include the
launch of the completely redesigned Ymagis.com, Eclair.digital and
CinemaNext.digital websites and new product marketing initiatives.
