There’s a lot to excite movie theatre
operators visiting this year’s biggest industry show. Sony Digital Cinema 4K is proud to be supporting CinemaCon once again, with a busy schedule of
events, demonstrations and more from 11-14 April at Caesars Palace in Las
Vegas.
Sony Digital Cinema 4K is also delighted to be sponsoring the Filmmakers
Luncheon (13th April 1.00-2.45pm). As one of the great highlights of
CinemaCon, this special session will be hotly attended.
“These are dynamic times for our industry, and it’s great to be back in
Las Vegas. This year we’re expanding our support for both NATO and CinemaCon,
involved right at the heart of the show activity” confirms David McIntosh, Vice President, Sony Digital Cinema 4K
Solutions for Europe and the Americas. “As well as underlining the impressive global
sales success of our current projector line-up and how our exhibitor customers are
benefitting from huge cost savings, we’ll be talking to our key customer
accounts about current technologies and how Sony sees the future, including for
laser projection”.
Sales momentum continues
It’s been a strong growth year for Sony Digital Cinema 4K, now offering
a complete range of DCI compliant 4K
projection solutions for every size of cinema – including our SRX-R515DS dual 4K system for large format screens that’s enjoyed significant market
success since its public announcement at CinemaCon last year.
Customers for this highly
cost-effective high brightness solution include Alamo Drafthouse Cinema – ‘the world’s coolest movie
theatre[1]’
– and Latin America operator Cine Center
that’s recently installed four systems in Bolivia. They’re joined in Europe by Cinecitta Nuremberg and Broadway Kino Ramstein in Germany, Showcase
in the UK, plus Mars Cinema Group in Turkey that’s added the dual 4K system to eight of its premium large
format screens.
The SRX-R515DS lets exhibitors and their patrons enjoy extra-bright
high-contrast images on larger screens up to 19.5m/64 feet for 14ft-L on white screen with 1.8 gain for 2D
presentation or 3D on screens as large as 23m/75 feet for 4.5ft-L on silver screen with 2.4 gain
(installation conditions dependent), plus highly
affordable running costs. Its efficient, low-maintenance HPM multi-lamp array
can also yield annual savings of up to 13,000 Dollars[2]
per large-format screen, compared with the higher running costs of Xenon-based
projection lamps.
“With image quality that’s far superior to other new light source
technologies – and at a very attractive price – this offers a compelling
big-screen proposition to the market for years to come” says David McIntosh.
Next Generation laser
“Sony have always recognised from day one that the only way to go is
4K and our full line up currently offers suburb picture quality- “with the SRX-R515
offering a contrast ratio averaging 8,000:1 why would
you upgrade that for a first generation laser product with less than 3,000:1?”
comments McIntosh.
“Let’s be
clear – laser is going to be a game-changer, but right now it’s of questionable
relevance when Sony 4K still outshines costly, unproven first-generation laser
technology on factors like cost and contrast that really matter to exhibitors.
And when you see what our engineers are fine-tuning in Japan, you’ll realise
that the next chapter of laser is looking very bright indeed” says David McIntosh.4K Event CinemaLive concerts, drama, opera and sporting events are also good news for
cinema operators in search of new customers and extra revenues. Working in
partnership with leading exhibitors and content owners, Sony Digital Cinema 4K has
played a key role in bringing more
4K event cinema
exclusives to audiences. Increasingly more Hollywood blockbusters and prize
winning art house hits- are being shot and distributed to cinemas in 4K so why
should event cinema audiences receive anything less than the best pictures too?
Recently captured in Sony 4K in London’s West End,
Hangmen is the fourth collaboration in
the year-long partnership between National Theatre Live, Vue Entertainment and Sony Digital
Cinema that brings world-class theatrical experiences to the big screen in
unsurpassed 4K clarity.
Sony Digital Cinema 4K is firmly set on giving exhibitors higher image
quality at a lower total cost of ownership.
Find us in Pompeian 1 throughout CinemaCon[1] Named
"Coolest Movie Theatre in the World" by Wired.com
[2] Important
Information: The Total Cost of Ownership (TCO) analysis above is a theoretical calculation
of what savings could be achieved using HPM lamps (usable hours) versus xenon
equivalent. Calculations are based on provided screen and lamp cost details
being accurate. Sony brightness calculations are based on the lamp luminance
and geometry of the screen. Device and environmental tolerances are not
accounted for in the calculation. A full site survey with port glass and screen
gain measurements is recommended for accurate results. Useable Hours - Expected
hours beyond warranty that lamps can be used without failing or risk to the
projector function.
