USHIO, the world-leading
manufacturer of Xenon lamps, and VUE, one the largest cinema group in the world
and a leader in the premium entertainment cinema sector, announced that they have
established a strategic partnership aimed to enable future growth.
The
3-year exclusive supply agreement for Xenon lamps was signed for the UK and
German market, highlighting USHIO as a sole supplier for all VUE SONY
projectors. The two well established brands know their strong values and VUE
has been working with USHIO’s reliable projector lamps for years, so this
signed contract was just the next step to take. “We have tested all major lamp
brands in our SONY projectors. Based on this extensive experience we have
chosen USHIO for all our SONY projectors. Not only the outstanding quality was
decisive, but also the wide choice of lamp-types that allows us to optimize the
performance in each of our screens.
USHIO’s
valuable advice in this choice makes them more than just a supplier. We are
excited to work with USHIO, who has been a leader in cinema projector lamps
worldwide, and to add them to our expanding roster of global suppliers.” –
Roland Jones, Executive Director Technical Services, VUE
“Whenever
I visit a VUE cinema I feel like this is the way I like seeing movies. VUE’s
ideology of being outstanding is clearly materialized into all areas of their
cinemas including the way movies are shown. I am grateful that we from USHIO
can help making the visitors’ experience such great.” – Nils B
üker
, Sales Director, USHIO Europe B.V.
This
agreement represents a strong strategic alliance which fits well with their
missions. USHIO’s product quality combined with VUE’s market capability results
in an exceptional value proposition to the cinema industry.
