Northridge, Calif.—Nov 15, 2016
Cinemark Selects HARMAN Professional Solutions as Primary Audio Supplier in Three-Year Agreement
Leading motion picture exhibitor chooses JBL speakers and Crown amplifiers for their unmatched sound quality, reliability and value
HARMAN Professional Solutions and Cinemark Holdings, Inc. (CNK) today announced a three-year agreement to equip theatres throughout North America, Central America and South America with HARMAN cinema audio solutions. Following an extensive review process that involved testing six demo systems from different manufacturers, Cinemark chose HARMAN’s JBL speakers and Crown amplifiers for their superior sound quality and reliable operation.
“We have enjoyed a very successful partnership with HARMAN Professional Solutions for well over a decade already—it was no surprise to me that they finished in front,” said Walter Hebert, Senior Vice President of Purchasing, Cinemark. “Many Cinemark theaters already use JBL speakers and Crown amplifiers, and we look forward to implementing these solutions at many more theaters throughout the Americas.”
“We were looking to find a complete system solution that could be easily deployed in any of the countries Cinemark operates in today,” added Damian Wardle, Senior Vice President of Global Theatres Technology & Presentation, Cinemark. “The criteria we used to determine the winner involved a combination of sound quality, value, reliability, and of course repeatability. I was thrilled with the JBL and Crown solutions. HARMAN stood out from other competitors by thoughtfully evaluating our requirements and designing a custom solution that allowed us to achieve our goals.”
Cinemark is the third-largest motion picture exhibitor in the U.S., operating 522 theatres with 5,888 screens in 41 U.S. states. They are also the most diverse circuit in Latin America, with 181 theatres and 1,312 screens across Brazil, Argentina, and 13 other Latin American countries.
HARMAN cinema audio solutions, including JBL speakers and Crown amplifiers, are used in theaters worldwide to deliver unparalleled sound for moviegoers. Drawing upon an 80-year legacy in the cinema industry, HARMAN utilizes patented speaker technologies and industry-leading amplification systems to deliver clear and consistent audio that allows audiences to feel the sound around them. By making award-winning sound a part of the cinematic experience, HARMAN is the top choice for motion picture exhibitors looking to deliver the most immersive listening experiences to customers.
