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London—Jul 10, 2003

Digital Cinema takes a big step forward in the UK

Arts Alliance Media launches the UK’s First Digital Cinema Circuit with the UK Premiere of PETER GREENAWAY’s The Tulse Luper Suitcases: Part 1 The Moab Story
Arts Alliance Media is proud to announce the launch of the first digital cinema circuit in the UK, with the first ever HD digital screening in the UK of a film by a UK director, Peter Greenaway’s The Tulse Luper Suitcases. The screening is also the first HD digital screening of a UK production and is taking place at the Arts Picturehouse on Friday 11th July as part of the 23rd Cambridge Film Festival.
The Cambridge Arts Picturehouse is the first cinema to be equipped by Arts Alliance Media with a digital server and projector. Arts Alliance Media will be equipping further art-house screens in the next few months as part of a commercial trial.

Peter Greenaway said, "I welcome this initiative and am proud to have directed the first film to be shown in this new circuit. Digital cinema has great potential to revive independent and foreign film."

Digital projection increases the quality experienced by the cinemagoer, who sees a pristine version of the film whether it is the first or fiftieth time the film is screened. Distribution costs are reduced as expensive 35mm prints are not required, particularly benefiting smaller art house films for which this is a significant expense.  Since one physical print does not need to travel to multiple locations, the film can be launched in a wider number of sites simultaneously. Exhibitors will also have more flexibility to holdover films and optimise capacity.

Thomas Hoegh, Chairman of Arts Alliance Media said, “We are all very encouraged by the promise of digital cinema. Now is the time to roll up our sleeves and demonstrate the benefits for distributors, exhibitors and cinemagoers.”
The digitised film is stored on and played out from an EVS CineStore Solo server.  The digital image is projected onto the screen using a Digital Projection IS10 projector with a Texas Instruments DLPTM 1280 x 1024 DMD chip.

The digital projector will be used throughout the festival and on an ongoing basis to show films in other formats including HDD5, digibeta and DV. All Tomorrow’s Parties, directed by Yu Lik-wai will also be shown digitally at the festival on Weds16th at 9.00pm.

Tony Jones, Director of the Cambridge Film Festival and Founder of City Screen said "This is a huge step forward for independent film in the UK and will allow us to show an even greater range of films in our cinemas"

Arts Alliance Media Contacts:
About Arts Alliance Media: Arts Alliance Media (AAM) is a global leader in digital cinema software and services,  offering cutting-edge solutions in software as well as installation, maintenance and support across the cinema ecosystem.  AAM’s software products include the SCREENWRITER Theatre Management System (TMS); PRODUCER – an enterprise TMS and content management system operating across the entire cinema circuit;  LIFEGUARD – an enterprise system designed to monitor and manage hardware as well as power Network Operations Centres (NOCs); and ADFUSER – a campaign management tool to simplify cinema advertising and increase incremental revenues.  Our software touches over 25,000 screens worldwide across North America, Latin America, Europe, Africa, the Middle East and Asia Pacific while our NOC supports several thousand screens globally. Arts Alliance Media Directory page Arts Alliance Media Web Site
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