Toronto, ON and Denver, CO—Aug 31, 2006
Cineplex Entertainment to Explore Digital Cinema with National CineMedia
Cineplex Entertainment, Canada’s largest motion picture exhibition company, and National CineMedia LLC (NCM), a venture of AMC Entertainment Inc., Cinemark USA, Inc. and Regal Entertainment Group, have entered into an exclusive agreement wherein Cineplex will be included in NCM’s digital cinema technology design and procurement initiative.
Currently, NCM is in the process of developing a digital cinema system design and acquisition program that will address the functional requirements of exhibitors and create efficiencies in the implementation of the system. Cineplex will enter into this association for the purpose of investigating implementation of a digital cinema in its theatres across Canada.
“Cineplex Entertainment strives to provide an exceptional entertainment experience to our guests, and this arrangement is mutually beneficial for investigating the implementation of digital cinema in Canada,” said Ellis Jacob, President and Chief Executive Officer, Cineplex Entertainment. “We are looking forward to working with NCM and what the future will bring for digital cinema.”
“System interoperability will be the key to the successful implementation of digital cinema in North America,” said Tom Galley, chief operations and technology officer of National CineMedia. “As the largest exhibitor in Canada, Cineplex is a significant addition to NCM’s team as we work towards developing a system that meets the technical and operational needs of exhibitors and is interoperable across international borders.”