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# 1930 Baird
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San Francisco—Aug 23, 2007

Kinepolis Selects Dolby 3D for Major European Deployment

Dolby Laboratories, Inc. (NYSE: DLB) today announced that the Kinepolis Group has selected the new Dolby® 3D Digital Cinema technology to outfit 17 screens throughout Europe.

Kinepolis recently opened its 23rd cinema multiplex, in Ostend, Belgium, and installed the first Dolby 3D system in Europe. The Belgium-based exhibitor plans to convert one screen per complex using the Dolby 3D system.

“Kinepolis continues to be impressed with the quality of Dolby’s digital cinema technology,” said Nicolas Hamon, Projection and Sound Manager, Kinepolis Group. “With almost 50 Dolby Digital Cinema screens currently deployed, we expect a seamless transition to Dolby 3D.”

“The Kinepolis Group continues to be at the forefront of cinema technology and recognizes the value of digital Dolby 3D to the overall moviegoing experience,” said John Iles, Vice President, Cinema, Dolby Laboratories. “Many movies will be released in digital 3D over the next few years, and Dolby is committed to offer the industry a cost-effective solution making digital 3D available to consumers around the world.”

Dolby 3D provides exhibitors with an efficient and flexible solution designed to give consumers a superior 3D experience. The technology utilizes the white screen already in auditoriums, so exhibitors do not have the added costs nor the quality compromise associated with the use of a “silver screen” required by some 3D systems. Additionally, Dolby provides reusable 3D glasses which are cost-effective and environmentally friendly for exhibitors.

Dolby 3D uses a unique color-filter technology that provides realistic color reproduction and extremely sharp 3D images to the audience from every seat in the house. The solution adds a retractable filter-wheel accessory to any DLPTM digital cinema projector that can be easily moved out of the light path when switching from 3D to 2D digital cinema presentations. Therefore, exhibitors can transfer movies into a smaller auditorium equipped with Dolby 3D later in the movie’s run.
Dolby Contacts: Sales:
DDCinfo@dolby.com
Media Contact:
Joshua Gershman
Dolby Laboratories
415-645-5611
Joshua.gershman@dolby.com
Dolby Web Site:
About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site About Kinepolis Group: The Kinepolis Group was set up in 1997. It was listed on the stock market in 1998 and has since grown to become Belgium's market leader and a leading player in the European market. Kinepolis currently owns 23 cinema complexes in Belgium, France, Spain, Poland, and Switzerland, and employs 1,800 people. The group entertained in 2006 23.9 million of cinemagoers. Kinepolis has played a pioneering role in Europe for many years in relation to digital cinema featuring the revolutionary DLP technology. Today, with the creation of each new complex, Kinepolis takes another step forward thanks to a number of pioneering innovations. The most striking features are the open foyer, the seat booking facilities, the ticket pricing and monitoring system, and the extensive digitalization of film, information, and communication channels. Kinepolis Group Directory page
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