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San Francisco—Feb 6, 2009

California Academy of Sciences Goes 3D with Dolby 3D Digital Cinema

World’s Greenest Museum Selects Dolby 3D Digital Cinema
Photo: Dolby® Digital 3D System Dolby® Digital 3D System
Dolby® Digital 3D System Photo: Dolby® Digital 3D System 3D Equipment and Services
Dolby Laboratories, Inc. (NYSE: DLB) today announced that its Dolby® 3D Digital Cinema system has been installed at the new California Academy of Sciences, a combination aquarium, planetarium, natural history museum, and scientific research institution located in San Francisco’s Golden Gate Park.

The California Academy of Sciences has been praised for its innovative architecture and ingenious design. The new building, by renowned architect Renzo Piano, features the world’s deepest living coral reef exhibit, a four-story indoor rainforest, and a “living roof” equal in size to two football fields and seeded with native plants. The new facility is one of the most environmentally-friendly museums on the planet and received a LEED® (Leadership in Energy and Environmental Design) Green Building Rating System™ Platinum rating from the US Green Building Council.

The California Academy of Sciences and the veteran media and technology consultants at Visual Acuity chose the Dolby 3D system for the new Hearst Forum’s 3D theater. The theater is currently screening Bugs!, an educational 3D movie complementing the Academy’s rainforest exhibit.

“High-quality 3D digital cinema experiences have moved beyond the movie exhibitor to broader, experiential venues like the California Academy of Sciences. This is a testament to the quality of the Dolby 3D solution,” said Page Haun, Senior Director of Cinema Marketing, Dolby Laboratories. “We are proud to be working with the California Academy of Sciences and Visual Acuity who sought delivery of a premium experience while doing their part to be environmentally savvy.”

As the world’s largest Platinum-rated public building, the Academy looked for an ecologically responsible technology to echo its vision. Beyond the premium quality and reliability of Dolby 3D technology, Dolby’s reusable glasses are an ideal fit with the Academy’s mission to maintain an environmentally-sound facility. Dolby’s 3D glasses are high-performance, eco-friendly passive glasses that require no batteries or charging and can be reused hundreds of times without sacrificing image quality.

“Selecting an environmentally-friendly 3D system was one of our goals,” said Ryan Wyatt, Director of Morrison Planetarium and Science Visualization at the Academy. “The Dolby 3D Digital Cinema system appealed to us because it employs reusable glasses. In addition, the use of a washer modified from 220V to 480V enables the Academy to consume less power, helping us to meet our green requirements. That’s an added benefit to a system that also offers the most impressive 3D image quality I’ve experienced. We wanted to use the latest technology to bring science closer to our audiences, to immerse them in our content, and to inspire them to protect the natural world.”

“We work with 3D technology in projects all over the world, and have been very impressed with the Dolby 3D Digital Cinema system,” said Blair Parkin, founder and Managing Director of Visual Acuity. “The visuals are outstanding and the system’s flexibility fits the Academy’s specific needs from both an operational and environmental standpoint. Beyond the environmental advantages, Dolby’s 3D system is extremely simple to operate with automation features that activate the show with the push of a button.”

Learn more about Dolby 3D at the California Academy of Sciences: www.dolby.com/cas.

For more information on Dolby, please visit www.dolby.com. To learn more about the California Academy of Sciences, visit www.calacademy.org.

Dolby SF Contacts: Sales:
SalesAdmin@dolby.com

Media Contact:
Joshua Gershman
Dolby Laboratories
415-645-5611
Joshua.gershman@dolby.com
Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
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