Frank Theatres is converting its operations to Sony’s 4K digital cinema projection technology. The exhibitor will begin its roll-out this month and continue through the end of 2009, covering a total of 231 screens.
"We're always open to exploring new technology that can enhance our customers' experience while they are in our theatres,” said Bruce Frank, President and CEO of Frank Theatres. “The Sony 4K projectors are a perfect match for where we want to take the future direction of our circuit, delivering the highest levels of resolution, image quality and flexibility for displaying motion pictures or alternative content, in 2D or 3D.”
Frank Theatres operates 18 locations across New Jersey, Pennsylvania, Florida, South Carolina, North Carolina, and West Virginia. Sony’s Digital Cinema Solutions and Services Group will work with Frank Theatres to provide installation and complete integration services. The circuit’s adoption of Sony’s 4K projection systems is part of its ongoing evaluation of state-of-the-art technology throughout all its theaters, from the auditoriums to lobbies to concession stands.
In addition, 50 of the 231 screens are planned to be outfitted for 3D using a combination of Sony’s 3D dual lens adaptor with RealD’s 3D technology.
“Frank Theatres is a perfect example of a modern exhibitor taking the right steps to equip its operations for the future,” said Mike Fidler, senior vice president of Sony’s Digital Cinema Solutions and Services Group. “We’re excited to be working with them as they begin their 4K digital conversion.”