IBC, Amsterdam—Sep 11, 2004
GDC Technology DSR™ Servers Selected for Kalasa’s South India Electronic Cinema Network
DC Technology, a leading provider of digital cinema solutions is pleased to
announce that Kalasa Entertainment Media Private Limited (Kalasa) has selected
GDC Technology DSR™ Servers for the rollout of its electronic cinema network in
South India. Kalasa began its operation in early 1998 in Chennai, India
specializing on all aspects of film sound recording and audio post-production.
In 6 years (1998 – 2004) Kalasa has grown to one of the top 3 audio
post-production facilities in Chennai with 3 studios and has completed more than
250 film projects.
Kalasa, known for its passion in film business and top quality work, launched
its electronic cinema initiatives for South India in June 2004. To date, Kalasa
has installed 5 electronic cinema theatres with DSR™ Servers and 3-chip DLP™
projectors; 3 films were released digitally in these theatres. Kalasa aims to
retrofit 65 electronic cinema theatres in the state of Tamil Nadu and release
about 30 films in digital format within its first year of operation. Kalasa has
operational partnership with Mukta Adlabs Digital Exhibition Limited based in
Mumbai for its film conversion needs. Mukta Adlabs Digital Exhibition Limited
has built India’s largest digital distribution and electronic cinema network
with more than 100 cinemas across the country retrofitted with GDC Technology’s
DSR™ Servers and DLP™ digital projectors.
"For too long, the South Indian film industry has talked on how to deal with
film piracy without any substantive activities to actually do something about
it. Digital cinema will bring positive change that is real and impactful by
generating lost revenue back into the industry,” said Ramesh V. Subramaniam, CEO
of Kalasa. Mr. Subramaniam is a Computer Science graduate from University of
Pittsburgh and has an MBA from Carnegie-Mellon University, Pittsburgh, USA. He
has over 16 years work experience in information technology in the US and
Singapore. “Kalasa's first 2 films in GDC's digital format are doing that.
According to the distributor, our first digital film Machie, registered the
second highest collections in Madurai district at our digital theatre in Bodhi.
Azhagiye Theeyae realized excellent collections for our 2 theatres released,
registering a 55% increase per week in both theatres compared to their
collections before Digital Cinema” he added.