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Cypress, CA—Dec 14, 2009

Georgia Theatre Company Selects Christie for Major DLP Cinema Projector Roll-Out Targeting Hundreds of Screens

Projectors installed in time to show James Cameron’s “Avatar” in 3D
Christie, the digital cinema leader with 70% of all installations worldwide, announced that Christie’s CP2000-ZX DLP Cinema® projectors will be purchased by Georgia Theatre Company, a cinema chain with over 270 screens in 27 locations, including Georgia, Florida, South Carolina and Virginia.

Part of Cinedigm’s (NASDAQ: CIDM) Phase 2 digital cinema deployment program, Georgia Theatres plans to install over 250 Christie projection systems exclusively throughout their circuit. Currently, a total of 40 Christie systems are installed and operating, with additional installations taking place ahead of the holiday theatrical releases and the eagerly anticipated James Cameron’s “Avatar” movie in 3D, as well as throughout 2010.
 
“Service and experience with digital equipment installations are two major factors in our selection of Christie digital projectors and Christie Managed Services,” noted Aubrey Stone, president of Georgia Theatre Company. “We tested their units for a year and we were very impressed. The picture on the screen was excellent. Along with their technology and lowest cost of operation, Christie’s track record of installing thousands of screens worldwide was also an important consideration in our decision.”
 
Stone added, “Christie is the undisputed leader in digital cinema because they fully understand the needs of the exhibitors and know how to deliver quality products in the fastest timetable. One of the things that impressed me most is dealing with the people at Christie. Not only are they professional, but also they are a pleasure to work with. The speed with which we’ve been able to bring the systems online is a tribute to Christie’s commitment to first-rate customer service and support.”
 
Third-generation family-owned Georgia Theatre Company has specialized in motion picture exhibition for over 80 years. According to Chairman and CEO, Bill Stembler, “From our early roots to becoming one of the top 20 circuits today, we pride ourselves on providing our patrons with the finest facilities, including state-of-the-art digital projection, stadium seating and the best sound systems available.”
 
Craig Sholder, vice president of Entertainment Solutions at Christie commented, “We look forward to working with Georgia Theatre Company as it continues to upgrade to the world’s most preferred, and proven, line of digital projectors, powered by Texas Instruments’ (TI) (NYSE: TXN) pioneering DLP Cinema technology. When ‘the show must go on,’ no other projection system meets the standards of reliability set by Christie. We have the right solution for every size screen and the trained staff to resolve every installation challenge because we bring our own 80 years of experience working with exhibitors, anticipating and meeting their needs around the world.”

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site
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