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Cypress, CA—Nov 8, 2010

Christie Presents World’s First Full Feature Screening in 4K DLP Cinema®

Alfred Hitchcock’s masterpiece “North by Northwest” presented flawlessly on Christie’s premiere 4K Solaria Series Projector
Christie®, the leader in digital cinema projection, has presented the world’s first full feature screening in 4K resolution DLP Cinema® before members of the Hollywood community.  Held at the famed Mann Chinese theater complex in Hollywood, California, the screening was presented for the annual Society of Motion Picture and Television Engineers (SMPTE) technical conference.   

SMPTE is the leading technical society for the motion picture industry. The 4K presentation on a Christie Solaria CP4230 projector, featured Alfred Hitchcock’s classic, “North by Northwest,” which was meticulously restored by Warner Bros. Motion Picture Imaging (MPI) with a process that included the highest available scanning resolution and played back using an Integrated Media Block from Doremi Cinema. 
 
“We were impressed by the 4K presentation of this timeless Hitchcock chase thriller,” said Wendy Aylsworth, SMPTE Engineering Vice President and Senior Vice President, Technology, Warner Bros. Technical Operations.  “The image looked superb, and the audience gave the film enthusiastic and rave reviews.  Both Motion Picture Imaging’s restoration and the digital presentation were excellent.”
 
“The audience saw details in the 4K restoration that were unlike anything ever seen before,” said Brian Claypool, Senior Product Manager, Entertainment Solutions for Christie.  “It’s not an easy thing to showcase new technology to an audience of engineers and technicians who belong to every discipline of the film industry.  To get such a positive reaction from them is proof that superior 4K has arrived, and Christie’s 4K DLP Cinema solution meets the industry’s highest standards in image quality for spectacular 2D and 3D presentations.”
 
The new Christie Solaria™ Series 4K projector line for digital cinema features the enhanced 4K DLP Cinema chip from Texas Instruments (TI) (NYSE: TXN) and is designed to be compliant with the Digital Cinema Initiatives (DCI) specification.  It was the first 4K DLP Cinema projection system to be demonstrated publicly at IBC in September 2010 and launched at ShowEast several weeks ago, where Christie began accepting orders. 
 
The latest Christie Solaria CP4230 and CP4220 projectors feature the Christie 4K+4 advantage, which includes maximum performance for 3D, Christie Pixel Track™ technology for optimum image quality, simple maintenance procedures and the lowest cost of ownership of any digital projector on the market.

Logo: Christie About Christie: Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Christie Directory page Christie Web Site
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