FilmArt, Hong Kong, China—Mar 24, 2005
GDC Technology Powers Hong Kong Entertainment Expo with DSR™ Display Maestro for Content Management and Delivery to the Expo In-Lobby and In-Theatre Displays
GDC Technology, the leading
provider of digital cinema solutions is pleased to be the content delivery and
display sponsor of Asia largest entertainment event – Hong Kong Entertainment
Expo. Hong Kong Entertainment Expo is the first mega entertainment event in Asia
to bring together film and television programming, film financing, film
festival, film awards, music and digital entertainment. This mega event, which
brings together eight leading fixtures in Hong Kong's entertainment calendar,
was inaugurated by Hong Kong Acting Chief Executive, Mr. Donald Tsang, and
attended by more than 1,000 film and entertainment industry leaders, including
super stars Tony Leung and Jackie Chan.
Since March 22, 18 PLASMA, 9 LCD monitors and 5 projectors at the Expo were
centrally controlled by GDC’s DSR™ Display Maestro that manages the delivery and
playback of content in various resolutions and formats to different display
devices. The PLASMA wall is synchronized to single frame accuracy with DSR™
Display Maestro that enhances the look of the content on PLASMA and LCD
monitors.
With DSR™ Display Maestro, exhibitors can now display the full array of
trailers, advertisements and alternative digital content on both the in-lobby
PLASMA/LCD monitors and in-theatre screens using projectors from a central
server. The various display devices can now be programmed to playback a sequence
of images or video in coherency. Besides, up-to-the-last minute content can be
delivered to all the various display devices connected to a central server by
wire or wireless. In the past, frame-accurate programmable video wall comprising
a matrix of PLASMA/LCD monitors is a luxury few multiplex operators could
afford. GDC Technology’s affordable solution - DSR™ Display Maestro shall change
all that. Up-to-the-last minute programmable video wall, at a fraction of the
cost of the existing solutions, shall become the most essential advertising tool
of the multiplex cinema operators.
“The cinema operators used to manage the various in-lobby and in-theatre display
devices with all kinds of playback devices such as video tape recorders,
DVD-Players and computers,” observed Dr. Man Nang CHONG, CEO of GDC Technology
“With the introduction of DSR™ Display Maestro, GDC Technology provides cinema
operators with a cost-effective and innovative solution to maximize the
advertising revenue from all their displays inside and outside the auditoriums”