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London—Jul 2, 2012

Sony Digital Cinema Announces First Worldwide Sales of 4K Projector SRX-R515 to Irish Independent Cinema Chain Spurling Group

Sony Digital Cinema is pleased to announce today that leading Irish independent cinema chain, Spurling Group Cinema (SGC), will be the first exhibitor to install Sony’s new 4K projectors on its site in Dungarvan, Ireland, from November 2012.
Now offering the latest in digital projection and sound technology, SGC Dungarvan has become the standard bearer for multiplex facilities and is at the forefront of embracing digital cinema in Ireland. The four screen cinema is the perfect location to install Sony’s next generation SRX-R515 projector, as it enables the chain to deliver a superior viewing experience to its visitors.
With Sony’s launch of the SRX-R515 last month at CineEurope, smaller exhibitors, like SGC,  will now be empowered to expand their current role to become entertainment venues, offering new services beyond traditional content, such as sports, music, theatre, opera, multi-user big screen gaming and cultural events. Not only that, they will have earlier access to a broader variety of films and be able to host film premieres simultaneously with the multiplexes.
Graham Spurling, Managing Director of Spurling Group Cinemas says, “We have always been at the forefront of technology in our cinemas, as we are fully aware of the benefits that digital cinema brings to us as a smaller independent chain. The new Sony 4K projector is full of technological innovations like 4K resolution, outstanding contrast ratio and new lamp systems that deliver a truly superior viewing experience to our customers.”
“This partnership further emphasises our passion for the longevity and quality of the cinema industry globally. It will enable SGC to capitalise on the enormous opportunities that digital cinema offers to strengthen and sustain their business, as well as to revolutionise the movie-going experience,” said David McIntosh, Director, Sony Digital Cinema. “The new SRX-R515, with its outstanding image quality, operational versatility and low cost of ownership, showcases Sony’s long-term commitment to delivering the ultimate entertainment experience to the independent cinema market.”
Spurling Group Cinemas will also be the first cinema to benefit from the new exhibitor owned VPF scheme put in place by Sony Digital Cinema.

Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site About Sony UK PSE: Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation’s individual business goals. Sony UK PSE Directory page
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