Sony Digital Cinema today announced that it has entered into a mutually beneficial partnership with one of Europe's leading digital cinema companies, dcinex™, to become a “dcinex™ Preferred Supplier” of digital cinema projection equipment.
dcinex’s cinema exhibitor customers will now be able to enjoy the industry leading projection resolution from every seat in the cinema, “easy on the eye” immersive dual lens 3D and high contrast ratios delivered by Sony’s leading market share Digital Cinema 4K projection systems.
dcinex™ have recently committed to purchase a large quantity of Sony’s new SRX-R515 ultra high quality 4K digital cinema projection systems, designed for small and medium sized screens, which delivers an revolutionary improvement in screen image quality. The ongoing transition from 35mm to 4K digital screens, in particular with independent cinemas, will enable dcinex™ to offer greater choice to its customers and their audiences, not only on the most talked about films but also on the expanding range of live and recorded 3D and 2D content.
Beyond its superior 4K resolution, Sony’s new 4K projector includes an outstanding contrast ratio of over 8000:1 and multiple High Pressure Mercury Lamps – a first for the cinema industry which ensures there are no more lost shows from lamp failure and allow easy lamp change without the need for trained staff. The SRX-515 represents the next stage in the evolution of digital cinema, enabling smaller exhibitors to deliver a superior viewing experience at lower lifetime cost, for their customers.
Oliver Pasch, Sales Director, Sony Digital Cinema said: “This deal and the launch of our new projection system emphasises Sony’s long term commitment to the exhibition industry and desire to partner with the leading European cinema integrator. We appreciate that dcinex™ has taken the opportunity to focus the future of its business on preferred partnerships with the leading manufacturers in the industry. We are proud that dcinex™ has chosen Sony’s 4K Projection System. ”
Till Cussmann, Vice-President - Exhibitor Services of dcinex™ said: “It’s important that we offer our customers the latest digital cinema technology. Sony’s new projector is full of technological innovations like 4K resolution, outstanding contrast ratio and new lamp systems that deliver a truly superior viewing experience to our customers. This joint venture with Sony Digital Cinema will further increase dcinex’s™ expertise in emerging formats such as 4K, and it will strengthen our position as a major player serving distributors and exhibitors across Europe.”