Start/Menu > Find Press Releases >
Refresh this page
Kortrijk, Belgium,—Nov 1, 2012
Barco and DreamWorks Animation Forge Alliance to Bring Premium 3D Audio Experience to Theaters Worldwide
Global digital cinema technology leader Barco, and the world’s leading animation studio, DreamWorks Animation SKG, Inc. (Nasdaq: DWA), have formed an alliance in which DreamWorks Animation’s next fifteen animated feature films will be mixed in the revolutionary Barco Auro 11.1 3D sound format for global distribution. The studio’s ‘Rise of the Guardians’, which comes to theaters on 21 November 2012, will be the first DreamWorks Animation movie featured in this new agreement.
“The premium 3D sound mix of DreamWorks Animation’s ‘Rise of the Guardians’ has successfully been completed, and we are thrilled with the studio’s long-term endorsement of the Barco Auro 11.1 sound format,” comments Wim Buyens, Senior Vice President of Barco’s Entertainment Division. “Barco is truly committed to shaping the cinema of the future – not only are we developing the most advanced digital cinema projection technology, but we are also making critical advances in other technologies – such as cinema sound – to create a unique moviegoing experience for audiences worldwide. Thanks to our revolutionary technology, the cinema can remain the supreme entertainment center.”
Multidimensional in-theater experience
"Barco is committed to sound innovation that creates a truly multidimensional in-theater experience, and we're very impressed with the ability of their 3D sound format to immerse audiences even more deeply into the amazing worlds created by our filmmakers," said Anne Globe, Chief Marketing Officer of DreamWorks Animation.
Placing aural objects around the auditorium
“What differentiates the Barco Auro 11.1 format from previous sound technologies is that it enables us to place aural objects around the auditorium to envelope the audience with the rich, acoustic spaces that we create virtually,” added Jim Beshears, Head of Post Production at DreamWorks Animation.
Three distinct layers
The Barco Auro 11.1 3D sound system is built on a 3D audio technology suite from Auro Technologies that provides tools to create sound in three distinct layers: surround, height and overhead. “With Barco Auro 11.1, you can reproduce the subtle aspects of a film’s soundtrack in ways that are more compatible with the workflows that content creators work with today,” concludes Wilfried Van Baelen, CEO of Auro Technologies. ”We look forward to working with other creative teams and studios within the industry to refine and enhance the toolsets necessary to create premium soundtracks at lower costs.”
On 1 November 2012, a press conference was held in LA to announce this alliance between Barco and DreamWorks Animation. You can watch the video report of this event here.
About Auro Technologies
Auro Technologies (www.Auro-3D®.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® Concept and Listening Formats have been designed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D® suite offers groundbreaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smartphones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.
About Barco Digital Cinema:
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015.
Barco is one of three licencees of Texas Instruments DLP Cinema™ technology. TI developed DLP Cinema™ technology working in close cooperation with Barco and others in the movie industry, to develop Cinema Projector and support systems based on DMD™ technology, to meet the requirement of studios, film distributors and exhibitors alike.
Barco Digital Cinema Directory page
Barco Digital Cinema Web Site
More Barco Press Releases:
Jun 20, 2017
Barco Details Traction of Laser Roll-Out: Growing Number of Cinema Exhibitors Trust Barco Laser Projection to Deliver Amazing Movie Experiences While Reducing Operating Costs
Jun 19, 2017
Coca-Cola joins Barco Lobby Experience at CineEurope
Jun 15, 2017
Barco’s Two New Smart Laser Projectors Allow Large-Screen Cinemas to Benefit from Low TCO
Jun 14, 2017
Barco Turns its Vision for the Future of Cinema into Reality at CineEurope 2017
Apr 20, 2017
Futureworks (India) Joins the Revolution By Trusting in Barco 4K Cinema
Apr 11, 2017
Barco Helps Awaken the Force at Star Wars Celebration Orlando 2017 as the Official Laser Projection Provider
Mar 30, 2017
Barco to Install its Flagship Laser Fleet Across All Reel Cinemas Screens in Dubai
Mar 30, 2017
CMX Opens First All-Laser Illuminated Theater on the US East Coast with Barco Smart Laser Cinema Projectors
Mar 29, 2017
The Recall, Starring Wesley Snipes, Set to Premiere on June 2nd in Barco Escape Theaters Across North America
Mar 28, 2017
Lotte Cinema (South Korea) Illuminates the World’s Biggest Screen with Flagship Laser Projection By Barco
Mar 28, 2017
Central Cinema Brings Smart Laser Cinema Experience to Japanese Audiences
Mar 27, 2017
Barco Leads Global Movement to All-Laser Projection for Cinema, Driving Industry’s Adoption of the Technology as the New Standard in Movie Exhibition
Mar 24, 2017
Barco Launches Smartcare 10-Year Light Output Guarantee to Offer Exhibitors Peace of Mind
Mar 14, 2017
Barco Demonstrates Innovative Cinema Concepts at CinemaCon, Elevating Premium Movie Experiences and Operational Efficiency Across the Theater
Jan 30, 2017
Vision Media Management and Barco Entering A Strategic Alliance Agreement to Deliver Turnkey Digital Lobby Media Experiences
Jan 20, 2017
Barco Is Honored with the Appointment of its Senior VP Entertainment Wim Buyens as Chairman of the Advanced Imaging Society
Dec 7, 2016
Barco Showcases Future Cinema Technology at CineAsia 2016
Dec 7, 2016
Barco Laser Stars in Yeosu’s ‘All-Laser Multiplex’, A First in Korea
Dec 6, 2016
Barco Spurs Conversion to Laser Cinema Projection with the Launch of 7 New Laser Cinema Projectors
Dec 2, 2016
Barco Lobby Experience at Regal L.A. LIVE wins the ‘Best Leisure Install’ DailyDOOH Award
©Copyright 2003 - 2017
. All rights reserved.