Find Companies:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Digital Cinema Technology Jun. 25, 2017
Register & Log in
Sponsors

RSS News
RSS Info About RSS

Member
logo
logo
logo
logo
logo

# 1948 RCA

Skip Navigation LinksStart/Menu > Find Press Releases > Refresh this page
CinemaCon 2013, Las Vegas—Apr 15, 2013

Wanda Cinemaline Selects Dolby Atmos for X-Land Giant Screen

Dolby Laboratories, Inc. (NYSE:DLB) today announced that Wanda Cinemaline Corporation, owner of the largest cinema chain in China, has chosen Dolby® Atmos™ as the standard audio system for its giant screen, X-Land, and plans to equip all current and upcoming X-Land screens with Dolby Atmos technology. 

The chain aims to provision the X-Land screen in Wanda’s Chongqing Wanzhou cinema branch with Dolby Atmos, with the debut scheduled for July 2013. Wanda executives plan to install Dolby Atmos capability in at least six of the cinema chain’s X-Land locations by the end of 2013.

Dolby Atmos is a new audio platform that has revolutionized the experience of sound in entertainment. It gives filmmakers a new level of control, allowing them to place and move sounds anywhere in the movie theatre, drawing audiences into the story, and making them feel as if they are in middle of the action.

X-Land is a brand of giant screens from Wanda that aims to provide an extraordinary moviegoing experience. The adoption of Dolby Atmos will allow Wanda X-Land to offer a captivating listening experience with more natural, realistic sound that truly envelops the audience, transporting them into the onscreen story while staying true to the filmmaker’s original artistic intent.

“When we build Wanda X-Land, we want to provide audiences with the best cinema audio and visual experience possible. Dolby Atmos brings the level of excellence and quality we look for in providing that experience,” said Ye Ning, General Manager, Wanda Cinemaline Corporation. “We have been very impressed by the truly stunning sound effects and the extra dimension Dolby Atmos brings to cinemas. We look forward to immersing moviegoers in X-Land with Dolby Atmos.”

“Major studios, directors, sound teams, and exhibitors from around the world have embraced Dolby Atmos as the clear choice for delivering next-generation cinema sound to moviegoers,” said Doug Darrow, Senior Vice President, Cinema, Dolby Laboratories. “Patrons of Wanda’s X-Land premium cinemas in China will soon get to experience cinema sound as if they, too, were right in the middle of the action.”

About Dolby Atmos
Dolby Atmos unleashes the potential of sound in storytelling by giving sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just wherever there happen to be speakers. The result is what moviegoers have described as the most engaging and immersive cinema sound experience ever.

Since the introduction of Dolby Atmos in April 2012, major studios, award-winning directors and sound teams, and leading exhibitors worldwide have embraced its innovative approach to cinema sound. Nearly 40 movies around the world have been released or are scheduled to be released with Dolby Atmos sound; the first such title was released in June 2012. In 2013, the Cinema Audio Society gave Dolby Atmos its coveted Technical Achievement Award for Post Production.

For the latest list of Dolby Atmos titles visit, dolby.com/atmosmovies. To learn more about Dolby Atmos, visitdolby.com/Atmos.

Dolby SF Contacts: Sales:
SalesAdmin@dolby.com

Media Contact:
Joshua Gershman
Dolby Laboratories
415-645-5611
Joshua.gershman@dolby.com
Logo: Dolby Laboratories, Inc. About Dolby Laboratories, Inc.: Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
Similar Press Releases
More PR About: Cinema Sound More
Search for press releases

Share this page:
More Dolby SF Press Releases: Jun 20, 2017 Horizon Cinema Plans to Open 13-Screen Dolby Atmos Multiplex in Russia Jun 16, 2017 Dolby to Showcase Full Range of Cinema Solutions and Momentum for New Dolby Atmos and Dolby Vision Titles at CineEurope 2017 Jun 16, 2017 Dolby Cinema Reaches 100th Announced Title with Warner Bros. Pictures’ Horse Soldiers Jun 1, 2017 Dolby Laboratories and Universal Music Group Celebrate 50th Anniversary of The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band with Special Dolby Atmos Listening Events May 26, 2017 Les Cinémas Gaumont Pathé and Dolby to Launch Dolby Cinema in France and Expand Presence Throughout the Netherlands Mar 28, 2017 Dadi Cinema Group Selects Dolby ShowVault/Integrated Media Blocks, Dolby Digital Cinema Processors and Dolby Atmos for Cinema Screens in China Mar 28, 2017 Wanda Cinema Line Selects Dolby Atmos and Dolby Digital Cinema Processors for Cinema Screens in China in 2017 Mar 27, 2017 Dolby Cinema Coming to the Middle East Mar 24, 2017 Dolby Offers Full Spectrum of Industry-leading Cinema Solutions at CinemaCon 2017 Mar 24, 2017 Dolby Surpasses Milestone of 1,000 Dolby Atmos Screens Installed in Asia Pacific Mar 24, 2017 Dolby Atmos Conquers New Audio Heights in Russia and CIS Mar 23, 2017 Dolby Announces Innovative Audio and Imaging Products for the Cinema Mar 6, 2017 Dolby’s Curt Behlmer to Receive the 2017 Ken Mason Inter-Society Award Mar 2, 2017 Dolby Enhances the Moviegoer Experience by Bringing Dolby Atmos to All Reel Cinemas Screens in the Middle East Feb 9, 2017 Dolby Cinema Showcases Strong Spring Lineup Jan 18, 2017 Dolby Atmos Transforms the 2017 Sundance Film Festival Jan 10, 2017 Dolby Cinema at AMC Opens Its 50th Location Jan 6, 2017 Dolby Laboratories Enables the Future of Entertainment Dec 23, 2016 Wanda Opens Its 10th Dolby Cinema at Beijing Fengtai Dec 19, 2016 Dolby Cinema Offers Strong Slate of Titles into 2017 More
©Copyright 2003 - 2017 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement
banner