Dolby Laboratories, Inc. (NYSE: DLB) announced today that Cathay Cineplexes, one of the leading multiplex operators in Singapore, installed the Dolby® Atmos™ sound platform in Singapore. I, Frankenstein (Lionsgate and Lakeshore Entertainment), starring Aaron Eckhart and Yvonne Strahovski, will be showcased in Dolby Atmos at Digital Xtreme, the new and iconic auditorium at Cathay Cineplex Jem today.
Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre to create a lifelike, virtual reality of sound and the most engaging cinema experience ever. Dolby Atmos has quickly become the preferred choice for next-generation cinema sound among major studios, award-winning filmmakers, and exhibitors around the world.
“Cathay Cineplexes is proud to work with Dolby to implement the groundbreaking Dolby Atmos sound technology at the new and iconic Digital Xtreme hall at Cathay Cineplex Jem,” said Mr. Suhaimi Rafdi, Chief Executive Officer, Cathay Organisation. “This marks another significant milestone for Cathay Cineplexes as we continue to offer revolutionary systems and creative content to our patrons to ensure the most epic movie experiences. Dolby Atmos is the way to go. We look forward to bringing the Dolby Atmos experience to audiences in more Cathay Cineplex locations.”
“With Dolby Atmos, audiences are no longer just watching a movie, they are experiencing it,” said Mr. Leong-Yan Yoong, Regional Director, South East Asia, Dolby Laboratories. “We are very excited and honored to be working with Cathay Cineplexes to bring the immersive Dolby Atmos cinema audio experience to moviegoers in Singapore.”
For the first time ever in South East Asia, Cathay Cineplexes will debut a loyalty program exclusively for Dolby Atmos movie titles. For every movie ticket they purchase for a viewing in Dolby Atmos, moviegoers will get a stamp on their Cathay Cineplexes loyalty card; and they will be rewarded for every five and 10 movie tickets purchased between June 1, 2014, and December 31, 2014. Popcorn and drinks will be on the house once moviegoers have accumulated five stamps, and a pair of complimentary movie passes will be given with every 10 stamps accumulated.
The forthcoming movies to be screened in Dolby Atmos at Cathay Cineplexes in the coming months include 300: Rise of an Empire (Mar. 6, Warner Bros.); Mr. Peabody and Sherman (Mar. 6, DreamWorks Animation); Rio 2 (Apr. 10, Twentieth Century Fox); X-Men: Days of Future Past (May 22, Twentieth Century Fox); and Dawn of the Planet of the Apes (Jul. 10, Twentieth Century Fox). (Note: The release dates indicated are for Singapore and are subject to change.)
Moviegoers can visit the Cathay Cineplexes website (www.cathay.com.sg) and local listings for information on Dolby Atmos.
About Dolby Atmos
Dolby Laboratories is equipping the cinema world with its new Dolby Atmos technology, the only object-based cinema sound platform available today. Dolby Atmos unleashes the potential of sound in storytelling by providing sound experts the creative freedom to easily place or move specific sounds anywhere in the movie theatre, not just where there happen to be speakers. The result is what moviegoers have described as the most engaging and lifelike cinema sound experience ever.
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, six Academy Award® winning directors, and 12 Academy Award winning sound mixers, among others. More than 450 Dolby Atmos screens have been installed or committed to in 40 countries with more than 150 exhibitors. One hundred films from 10 different countries—representing a broad range of genres from action thrillers and animated features to comedy and horror—have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.
About Cathay Cineplexes
Cathay Organisation’s history as a pioneer in movie entertainment began on 18 July 1935 when it was incorporated as Associated Theatres Ltd (later changed to Cathay Organisation) and opened its first cinema, The Pavilion, in Kuala Lumpur in 1936. In Singapore, Cathay Organisation started operating its first cinema when it opened the Cathay Building in 1939. Between the 1950s and 1970s, Cathay Organisation expanded its cinema network and embarked on film production with studios in Hong Kong and Singapore. In October 1998, Cathay Cineplexes Pte Ltd was incorporated in its efforts to deliver a consistently high quality cinematic experience to patrons in Singapore and Malaysia.
Cathay Cineplexes continues to be a “choice destination” offering quality films with state-of-art technology including digital projection and Singapore’s only THX-certified halls as well as service with a difference to continually ensure that movie-going is a preferred leisure activity. Already a leading multiplex operator in Singapore, the company’s vision is to make Cathay Cineplexes a leading multiplex operator in South East Asia. For more information, please visit www.cathaycineplexes.com.sg