Moving Image Technologies (MiT) is proud to announce its partnership with leading seating effects technologist ACOUVE Inc. of Korea. MiT will bring the ACOUVE state of the art seating effects system to North and South American cinemas, providing sales, marketing, installation, technical support, warranty and distribution for CINE-SATION.
Joe Delgado, EVP Sales and Marketing for MIT says “We’ve
explored the value add landscape for cinemas and concluded that the
exhibition industry is doing an incredible job of providing an
amenities-driven experience with larger screens, more luxurious seating, immersive
sound, and of course the best in Digital 2D and 3D presentation.
CINE-SATION is a natural extension for their
business.” He goes on to say “The CINE-SATION system is not a
direct competitor to the more elaborate, higher cost solutions that involve
theme- park-like mechanically moving parts and include wind, water and full
motion and the like; rather CINE-SATION offers an excitingly new extra-sensory
experience at a much more credible price
point with a very acceptable ROI for the exhibitor. Encoding our effects
to the full audio track of the movie and having this approved by the studios in
their QC process uniquely differentiates CINE-SATION from all other
similar solutions, while ensuring the
protection of the creative intent of the movie."
Tae Gyun Kim, CEO of ACOUVE, states “Our
consultant, industry veteran Peter Nicholas, introduced our team led
by Antonio Yoon, ACOUVE’s VP of Sales, to the MIT
team. Since then we have worked very diligently with MiT to provide
a very exciting premium seating effect technology into the Americas that
would mirror our success in Asia. With MIT's experience in the exhibition
industry we now feel we will be able to provide a unique value proposition to
cinema owners. The systems will be made in the US using our proprietary
technology, creating further opportunity for ROI improvements to theatre
owners.”
TG Kim continues "The
availability of approved full features from the studios will be critical for
the success of this business. ACOUVE has
commissioned Peter Nicholas to spearhead Hollywood Studio communication
to ensure the earliest acceptance of the CINE-SATION technology. Gladly we are enjoying significant
studio interest in our venture."
CINE-SATION is a proprietary patented seating
technology that is encoded with the DCP (Digital Cinema
Package) at the ACOUVE authoring suite in Burbank, CA prior to
distribution to the cinemas. “Our encoders take the time to uniquely program
the placement and magnitude of the effects using special authoring tools. Once
CINE-SATION is encoded and packaged, the studios review and approve
prior to distribution.” says Frank Tees, VP Technical Sales Support for Moving
iMage Technologies.
Of major interest to the
studios is the relatively short encoding time and exceptionally quick final QC
process and adjustment time offered to the studios prior to release.
Regarding
CINE-SATION system installation, Mr. Tees continues, “We have streamlined
components and the install timeline for a minimum of down time
to the exhibitor.”
As a result,primarily, of
the patented design of evenly distributed seat vibration, CINE-SATION’s effects
are never offensive or distracting, and run from the subtle to the
more physical as the action narrative on the screen unfolds--never overwhelming
but always feeling as though you are living the action.