The newly constructed JT Eindhoven cineplex in the Netherlands, opening
in December 2014, will be among the first Dolby Cinema locations to install a
Dolby Vision projector. The Dolby Cinema will also deliver to audiences the
best in immersive audio, with a potent combination of Dolby Atmos
® sound
and Christie Vive™ audio speakers and Class D amplifiers, many of which were
specially designed for this demanding application. Dolby
Atmos moves audio around the cinema, even overhead, with amazing richness and
depth. The lifelike sounds of music, people, and things flow all around the
cinema in sync with the action to create a more immersive and moving
experience.
“Dolby Cinema lets studios and exhibitors focus on what they do best,
with the confidence that Dolby will deliver a premium experience that makes the
most of the latest cinema technologies,” said Doug
Darrow, Senior Vice President, Cinema, Dolby Laboratories. “To get this right,
we naturally went to a leader in projection that could help deliver a
breakthrough solution, and I’m pleased that we were able to work with Christie
to co-develop the Dolby Vision projection system. With this announcement, we
are confident that exhibitors and studios will now have the ultimate venue to
present movies that will keep audiences coming back for more.”
“Cinema projection does not get any better than this,” said Don Shaw, Senior
Director, Product Management, Christie. “We have combined the research and
engineering resources of two of the most innovative companies in the world to
create the best projection system that anyone has yet seen. We’ll be delivering
audiences a richer, more detailed viewing experience with up to 14 foot
lamberts onscreen in 3D and up to 31 foot lamberts for 2D Dolby Vision content,
far exceeding any ‘ultra-bright’ industry standards, to all Dolby Cinema locations.”
Additional
Background on Industry Leaders’ CooperationThe announcement follows several years of joint development work by Dolby
and Christie on the Dolby Vision projection system, including testing the
technologies involved at cinemas in California and Europe.
As Dolby
announced today,
Dolby
Cinema is a branded premium cinema offering for exhibitors and moviegoers. Dolby
Cinema locations, installed in collaboration with exhibitor partners around the
globe, will be equipped with spectacular image and sound technologies combined with
inspired design.
About
Dolby CinemaDolby
Cinema delivers the total
cinema experience. It combines powerful image and sound technologies with
inspired cinema design to make every visit a completely captivating cinematic
event.
Dolby Cinema will include Dolby Vision—a
state-of-the-art authoring and playback imaging technology that enables the cinema
to bring the story alive onscreen. Outfitted with Dolby Atmos, a Dolby Cinema
transports audiences into the movie with breathtakingly real sound that fills
the cinema and flows all around them.
When these technologies are combined with the
sophisticated Dolby Cinema design, everything comes together to pull moviegoers
more deeply into the story and transform their visit into an event. For more information, please visit the
Dolby Cinema web page.
About
Dolby VisionDolby Vision delivers a dramatically
different visual experience—astonishing brightness, incomparable contrast, and
captivating color—that brings entertainment to life.
Even though most movies are captured and
recorded using technology that produces the colors and brightness of real life,
much of that richness is lost by the time moviegoers get to watch. That’s
because current cinema color-grading standards are based on the limitations of
the current projection technologies and require that the content be altered to
match their display performance—dramatically reducing the range of colors,
brightness, and contrast.
Dolby Vision changes that, giving creative
teams the freedom to use the full gamut of colors, peak highlights, greater
brightness, and amazing contrast, with the confidence that those will be
reproduced faithfully on cinema screens that feature Dolby Vision.
About
Dolby AtmosIntroduced in April 2012, Dolby Atmos has been embraced by all the
major Hollywood studios, 11 Academy Award
® winning directors, and 23
Academy Award winning sound mixers, among others. More than 800 Dolby Atmos
screens have been installed or committed to in more than 40 countries with more
than 250 exhibitor partners. More than 200 films from 17 different countries
have been or are scheduled to be released with Dolby Atmos sound since the
first film debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the
Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the
only object-based audio format used in the cinema today, Dolby is working
closely with the Society of Motion Picture and Television Engineers in driving
adoption of standards for object-based audio.
For the latest list of Dolby Atmos titles, visit
dolby.com/atmosmovies. To
learn more about Dolby Atmos, visit
dolby.com/Atmos.
