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Amersfoort, Netherlands, and San Francisco,—Dec 3, 2014
JT Eindhoven Unveils One of the First Dolby Cinema Locations in the World
Dolby transforms moviegoing into a completely captivating cinematic event in Eindhoven
JT Bioscopen and Dolby
Laboratories, Inc. (NYSE: DLB) today announced plans to open the doors of a Dolby
Cinema™ in the newly constructed cinema complex of JT Eindhoven in the
Netherlands. Dolby Cinema, a branded premium
cinema experience, combines spectacular image and sound technologies with
inspired design to make every visit a completely captivating cinematic event.
new JT Eindhoven cineplex, opening on December 15, is one of the biggest
cinemas of the JT branch and will host eight screens and 1,546 seats. The
premiere screen in the new JT Eindhoven complex will be among the first Dolby
Cinema installations, equipped with state-of-the-art image, sound, and acoustic
capabilities. In addition, the design of the Dolby Cinema in Eindhoven was
created to set a mood and draw audiences deeper into the story—while delivering
the full impact of the filmmaker’s work.
Cinema is about presenting a filmmaker’s vision to audiences looking to
experience a movie in its purest form, without compromise. Our patrons can be
confident that when the movie is played in a Dolby Cinema, it will be exactly
as the filmmaker envisioned,” explained Ron Sterk, CEO, JT Bioscopen. “This
branded premium cinema concept by Dolby is a big step for the industry, and we
are proud to be the first cinema in the Netherlands with a Dolby Cinema in its
complex. We are convinced that Eindhoven, known as ‘the city of the future,’ is
a logical place for this introduction.”
Introducing Innovative Technology
JT and Dolby share a common goal: to offer the
very best cinema capabilities in the world so that moviegoers choose Dolby
Cinema to experience the latest movies with state-of-the-art sound and imaging
technologies. The Dolby Cinema at JT Eindhoven will be equipped with Christie’s
most advanced high-brightness laser-projection technology available today, with
4K, high-frame-rate 2D and Dolby® 3D capabilities. The Dolby Cinema
and two other JT Eindhoven screens will also offer the award-winning Dolby
sound technology, Dolby Atmos®, which moves audio around the
theatre, even overhead, to make audiences feel as if they are inside the movie,
not merely watching it. Dolby Atmos will be complemented by Christie Vive™
audio amplifiers and speakers.
Cinema at JT Eindhoven will feature the Dolby Vision™ projection system in time
for the first movie titles to be released in Dolby Vision. Dolby Vision
delivers high dynamic range with enhanced color technology that has been
praised by filmmakers for its amazing contrast, high brightness, and color
range that more closely matches what the human eye can see. Co-developed by
Dolby and Christie, the new Dolby Vision projection system delivers vibrant colors,
with blacks that are truly black and with a contrast ratio that far exceeds any
other image technology on the market today. The result is a richer, more
detailed viewing experience that delivers strikingly vivid and realistic images
that make viewers feel like they are in the movie’s world. The first Dolby Vision
projectors and titles for theatrical exhibition are expected in 2015.
Cinema combines inspired design with the latest Dolby cinema technology to take
audiences on a cinematic journey. Dolby scientists, creative teams, and
acoustic professionals have worked to deliver the total cinema experience from
the moment moviegoers enter a Dolby Cinema.
new Dolby Cinema at JT Eindhoven will greet visitors with a signature entrance,
indicating to them that they are about to experience something truly different.
As they cross this threshold, visitors will be guided along a dynamic
audiovisual pathway that builds anticipation for the movie as they enter the
auditorium. This path provides a new canvas for studio creatives to begin
telling their story with a unique image and sound experience before the show
audiences enter into the Dolby Cinema auditorium, they will be met with a
wall-to-wall-to-ceiling screen with atmospheric lighting softly edging the
screen and aisles. Wrapping and folding across the walls and ceilings of the
room are faceted acoustic panels uniquely designed to hide the speakers placed
around the auditorium to eliminate distraction, enhance sound quality, and
heighten the sense of immersion.
Dolby Cinema has undergone sophisticated visual and acoustic room treatments
that have been tuned for a premium cinematic experience. Materials, acoustic
performance, and seats carefully positioned to provide optimal viewing angles have
all been thoughtfully specified to bring the audience into the experience,
ensuring that each movie is seen and heard as its creators intended to deliver
the full impact of the story.
Dolby Cinema, moviegoers will be captivated by Dolby’s state-of-the-art audio
and imaging technologies, its thoughtful cinema design, and its well-known
brand that has become synonymous with a premium cinema experience,” said Doug
Darrow, Senior Vice President, Cinema, Dolby Laboratories. “As audiences watch
the credits roll in a Dolby Cinema, they will realize the most powerful way to
experience movies is in Dolby.”
About Dolby Cinema
Cinema delivers the total cinema experience. It combines powerful image and
sound technologies with inspired cinema design to make every visit a completely
captivating cinematic event.
Cinema will include Dolby Vision—a state-of-the-art authoring and playback
imaging technology that enables the cinema to bring the story alive onscreen.
Outfitted with Dolby Atmos, a Dolby Cinema transports audiences into the movie
with breathtakingly real sound that fills the cinema and flows all around them.
these technologies are combined with sophisticated cinema design, everything
comes together in a Dolby Cinema to pull moviegoers more deeply into the story
and transform their visit into an event. For more information, please visit the Dolby Cinema web page.
Vision delivers a dramatically different visual experience—astonishing
brightness, incomparable contrast, and captivating color—that brings
entertainment to life.
though most movies are captured and recorded using technology that produces the
colors and brightness of real life, much of that richness is lost by the time
moviegoers get to watch. That’s because current cinema color-grading standards
are based on the limitations of current projection technologies and require that
the content be altered to match their display performance—dramatically reducing
the range of colors, brightness, and contrast.
Vision changes that, giving creative teams the freedom to use the full gamut of
colors, peak highlights, greater brightness, and amazing contrast, with the
confidence that those will be reproduced faithfully on cinema screens that
feature Dolby Vision.
About Dolby Atmos
in April 2012, Dolby Atmos has been embraced by all the major Hollywood
studios, 11 Academy Award® winning directors, and 23 Academy Award
winning sound mixers, among others. More than 800 Dolby Atmos screens have been
installed or committed to in more than 40 countries with more than 250
exhibitor partners. More than 200 movies from 17 different countries have been
or are scheduled to be released with Dolby Atmos sound since the first movie
debuted in June 2012.
Atmos has received technical achievement awards from both the Hollywood Post
Alliance and the Cinema Audio Society. As the inventors of the only
object-based audio format used in the cinema today, Dolby is working closely
with the Society of Motion Picture and Television Engineers in driving adoption
of standards for object-based audio.
the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about
Dolby Atmos, visit dolby.com/Atmos.
About Dolby Laboratories, Inc.:
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go.
Dolby Laboratories, Inc. Directory page
Dolby Laboratories, Inc. Web Site
About JT Bioscopen:
JT Bioscopen is one of the largest cinema chains in the Netherlands with 22 cinemas in 21 cities. JT Bioscopen is the oldest cinema chain of the Netherlands and is still 100% Dutch owned. The growth of JT is driven by continuous innovation with partners like Dolby. In 2014, JT Bioscopen will have opened three new theaters: Hoorn, Hilversum, and Eindhoven. In 2015, JT will open a new cinema in Alkmaar. This makes JT the most ambitious cinema operator in Europe. The new JT Eindhoven cineplex will host eight screens and 1,546 seats. In addition to the Dolby Cinema premiere screen, the Cineplex is equipped with two Dolby Atmos screens, a 50-seat private screen, and limited VIP seating in all the additional screens. This variety in experiences caters to all consumers in the Eindhoven area. JT Bioscopen wants to be a distinctive movie theater chain, which offers all customers a hospitable environment and a personal experience. JT Bioscopen serves different target groups, with events such as Senior High-Tea, Toddler Screenings, and alternative content with live opera and ballet showings. Every month there is a Ladies Only evening. JT Bioscopen is situated in Alkmaar, Alphen aan den Rijn, Amersfoort, Apeldoorn, Arnhem, Den Bosch, Deventer, Doetinchem, Eindhoven, Gorinchem, Heerhugowaard, Hilversum, Hoogeveen, Hoogezand, Hoorn, Kerkrade, Meppel, Nijmegen, Purmerend, Steenwijk, and Vlaardingen.
JT Bioscopen Directory page
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